Do You Make These 2 Copywriting Mistakes?

Archive for April, 2011

Do You Make These 2 Copywriting Mistakes?

By on Tuesday, April 26th, 2011 | 2 Comments

Sometimes I do stupid stuff! I said something stupid and my timing was oh-so bad! To quote Forrest Gump (I think it was him), “Stupid is as stupid does…” (Cue flurry of comments!). Anyway, my stupidity- foible got me thinking about what “stupid is” with marketing copy. Here’s a short list: All features – no [...]

Get the Picture, Get More Business

By on Monday, April 25th, 2011 | No Comments

A picture or an image has a sort-of superpower quality. An image transports you (in the blink of an eye) to a place you couldn’t otherwise be. As the saying goes, “A picture’s worth a thousand words…” There’s a vital secret about copy. One that increases the odds it will be read while compelling the [...]

5 Questions You Should Be Asking About Your Dental Marketing Content

By on Thursday, April 21st, 2011 | No Comments

If you’ve received a marketing piece in the mail you’ve probably, on occasion, commented, “Wow! Someone spent some money on that!” Next time ask a deeper (and better) question – would I do business with them because the mailer was pure eye-candy or because it engaged me? Engagement matters! And that’s why your marketing content [...]

Why If-You-Build-It-They-Will-Come Isn’t a Good Marketing Plan

By on Thursday, April 14th, 2011 | No Comments

“If you build it, they will come…” Really? Will they? Sure, it’s a good movie line (Field of Dreams) but is it a good principle for marketing your business, products, and services? Attracting a “crowd” to your business, products, and services these days takes more than a presence. For example, marketing your dental industry services [...]

Is Your Marketing Content Stealing Your Profit?

By on Wednesday, April 13th, 2011 | No Comments

Talk of the economy depresses, bores…or empowers (for those not so inclined to believe the sky’s falling every other day). Economy themed communication typically surrounds money, investments, foreclosures, etc. But… There’s another realm where an economic forecast could be profitable to your dental industry services. Being called upon as a copywriter to communicate in writing [...]

Can You Cut-to-the-Chase?

By on Tuesday, April 12th, 2011 | No Comments

Working as a copywriter I’ve learned that simplicity rules. I often post about being conversational in your copywriting – whatever you’re promoting (I realize some industries require a more technical…perhaps formal approach but generally speaking, casual rules). Akin to simplicity is not going to-the-moon-and-back trying to make your point. The USP (Unique Selling Proposition) does [...]

Would You Say It Sitting on a Barstool?

By on Monday, April 11th, 2011 | No Comments

Does your dental marketing message make sense? Is it rising above the noise in today’s marketplace? I’m referring to the impact of your product(s), services, or ideas. As a professional copywriter it’s essential that what I create on paper or on the monitor connects. Clients pay me for the connect-ability of my writing to their [...]

Why Word Choice Could Make-or-Break Your Dental Marketing Content

By on Thursday, April 7th, 2011 | No Comments

A discussion in a meeting I once had reminded me of the value of guarding your words. For example… Make an unsubstantiated claim in an online marketing piece and a sensitive spam-filter may flag your content with a warning. Relationally speaking – fire off an email or text message to a colleague, friend, or co-worker [...]

The Stop-Look-Listen Principle of Effective Copywriting

By on Tuesday, April 5th, 2011 | No Comments

What takes place between-the-lines (so to speak) of a page’s copy increases the power of your marketing conversation(s). Stories could be told…and that’s precisely the point. The story approach is a key to leading your prospects to picture themselves actually benefiting from your product or service. Story-based copywriting does for the reader – in the [...]

3 Ways to Stimulate Response with Your Dental Marketing Copy

By on Saturday, April 2nd, 2011 | No Comments

I’m a visual person. I tend to think in pictures and images. When I set goals I see the process, the path, the end-result of achieving it. And I move forward in that direction (at least that’s the plan). Visualization stimulates energy. Imagination taps into emotions. Images ignite thoughts and compel actions toward creating preferable [...]

Archive for April, 2011