How to Clean-up Your Copywriting for More Profitable Marketing

Archive for May, 2011

How to Clean-up Your Copywriting for More Profitable Marketing

By on Tuesday, May 31st, 2011 | No Comments

My wife gets the urge, on occasion, to have a garage sale. So we teamed up with a couple of neighbors on either side of us (one of them did the advertising so it was a nice way to piggy-back on their efforts) to unload some of our stuff. For those in other cultures, or [...]

Why saying “trust me” destroys trust in marketing

By on Friday, May 27th, 2011 | No Comments

A close family member recently experienced a salesperson’s attempt to close-the-deal by shoving a contract across his desk with the words, something to the effect of, “Come on…sign the (expletive) papers and let’s get this done…!” Had this been a multi-million dollar deal, built on months of negotiations, with significant upside potential, I’d understand the [...]

12 Reasons Why Businesses Fail at Social Media (And How You Can Succeed)

By on Thursday, May 26th, 2011 | No Comments

Browsing my Evernote idea file to write today’s post I came across this one I had clipped weeks ago – 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media. I encourage you…don’t let the negative post title think it’s all doom & gloom. In fact, give attention to the “12″ and your business [...]

Why Your Marketing Should “Get” Social Media

By on Wednesday, May 25th, 2011 | No Comments

Are you one of those who still don’t get the whole social-media-for-business thing? Or do you just wade in occasionally at water’s edge with a tweet here or a post there because your marketing director said, “We need to get into social media…!” Frankly, it’s difficult to argue with all the data when you consider [...]

Put super-power ability to work in your marketing

By on Monday, May 23rd, 2011 | No Comments

I’m often asked about my copywriting. When someone asks me if I write this-or-that kind of copy I hesitate. It’s not a hesitancy that results from questioning my ability to write a particular kind of copy. It’s more a matter of thinking how best to answer the question on-task. “On-task?” For example, when someone says [...]

How to give your products & services “blockbuster” status

By on Wednesday, May 18th, 2011 | No Comments

The summer movie season is almost here. Has me thinking about what most blockbuster movies have in common. And it’s the same reason excellent marketing and outstanding copywriting draws you in. I’m talking about the plot or story-line that keeps you riveted as the story unfolds. A well-crafted story-line drifts (ever so slightly) back and [...]

The Voice and your copywriting tone

By on Tuesday, May 17th, 2011 | No Comments

The Voice is an NBC prime time television series that features musical superstars Christina Aguilera, Cee Lo Green, Blake Shelton, and Adam Levine (of Maroon Five) as judges. Each selected their team of vocalists from a parade of vocal talent. The catch – they initially listened to them sing with their backs turned to them, [...]

A marketing secret you may be missing

By on Monday, May 16th, 2011 | No Comments

Words make or break your marketing message. As much as power-packed words add to the mix, there’s another key – credibility. It’s the personal element behind those words. I’m an insatiable reader. I read for mentoring, to sharpen my skills, to gain and keep my professional and personal-performance edge. Occasionally I’ll escape the daily routine [...]

Does your marketing content pass the 5-second test?

By on Friday, May 13th, 2011 | No Comments

You have 2-5 seconds. That’s all…if you want your marketing promotion to be read! The first few words of a marketing piece set the stage. Sales letters, email promotions, press releases, website home pages – whatever you use – choose your first words strategically. That is, if you want to keep the reader engaged. Headlines [...]

Is your marketing copy directionally-challenged?

By on Thursday, May 12th, 2011 | No Comments

My daughter had missed a turnpike exit. She called me frantic about what to do next. I knew. And I could picture her location from years of driving the same route. But what I knew and what she was experiencing were two very different things. She: panic…OMG…! Me: “it’s okay…take a deep breath…I’ll get you [...]

Archive for May, 2011

Put super-power ability to work in your marketing

How to give your products & services “blockbuster” status

The Voice and your copywriting tone

Does your marketing content pass the 5-second test?

Is your marketing copy directionally-challenged?

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