Archive for May, 2011


3 Fundamentals for Publishing an Enewsletter as a Follow-up Tool

The problem may not be your lack of follow-up but how consistently you lack it. Think about it! You have good intentions when it comes to following up on prospects and potential leads in your dental marketing. But how many times can you draft an email or hand-written note and keep doing it over and [...]

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What a toddler taught me about marketing

My almost-2-year-old grandson loves books. He walks across the room book in hand, plops down beside me and we read together. One of the books in his stash of favorites is  – “What Do Babies Need?” He’s  now several months removed from baby-hood. But he’s still occasionally captivated by the pictures and short answers that [...]

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Does Your Dental Marketing Content Need to Get-a-Life?

What motivates someone to purchase a product or use a service? Think about your most recent purchase. Consider the promotion that led you to hand-over your earnings. Freelance copywriter and author, Bob Bly introduced me to a concept in one of his articles. A colleague revealed [in his opinion] that people don’t necessarily care about [...]

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