The Bamboo Principle for Successful Email Marketing

Archive for May, 2011

The Bamboo Principle for Successful Email Marketing

By on Wednesday, May 11th, 2011 | No Comments

I read an article by Harvey Mackay . He reminded me of the amazing story of the bamboo tree. When a bamboo seed is planted it must be watered consistently each day. This process continues for four years before any growth is visible above the ground. But…when growth occurs, the bamboo stalk grows 60 feet…in [...]

3 Fundamentals for Publishing an Enewsletter as a Follow-up Tool

By on Tuesday, May 10th, 2011 | No Comments

The problem may not be your lack of follow-up but how consistently you lack it. Think about it! You have good intentions when it comes to following up on prospects and potential leads in your dental marketing. But how many times can you draft an email or hand-written note and keep doing it over and [...]

What a toddler taught me about marketing

By on Monday, May 9th, 2011 | No Comments

My almost-2-year-old grandson loves books. He walks across the room book in hand, plops down beside me and we read together. One of the books in his stash of favorites is – “What Do Babies Need?” He’s now several months removed from baby-hood. But he’s still occasionally captivated by the pictures and short answers that [...]

3 Essential Elements of Profitable Email Promotions

By on Thursday, May 5th, 2011 | No Comments

I was “in love.” And I couldn’t wait to get my next perfume-scented letter (hey, we were giddy teenagers…cut us some slack). Ahh…the joys of adolescent “romance.” I remember those younger days when I anxiously waited for the US Postal vehicle to make it’s way down my street…to my mailbox! Here’s a thought – without [...]

A Tool to Jumpstart Your Dental Marketing

By on Wednesday, May 4th, 2011 | No Comments

“The fortune is in the follow-up.” That’s what Ali Brown, online entrepreneur and marketing expert says. In fact, it’s how she built her now thriving business and coaching career – one that led to her recent appearance on ABC’s Secret Millionaire spring 2011 finale. But it’s not just follow-up – it’s the right kind of [...]

How to build a relationship of trust with your dental industry clients

By on Tuesday, May 3rd, 2011 | No Comments

Want to build a relationship of trust that keeps clients/customers doing business with you again and again? This tool is regularly abused by the ill-informed (and sleazy types – you know who you are). And at the same time it’s an under-utilized marketing tool. I’m talking about e-mail. Not the kind that jams and spams [...]

Does Your Dental Marketing Content Need to Get-a-Life?

By on Monday, May 2nd, 2011 | No Comments

What motivates someone to purchase a product or use a service? Think about your most recent purchase. Consider the promotion that led you to hand-over your earnings. Freelance copywriter and author, Bob Bly introduced me to a concept in one of his articles. A colleague revealed [in his opinion] that people don’t necessarily care about [...]

Archive for May, 2011