How to Make Your Dental Content “Sticky”

Archive for July, 2011

How to Make Your Dental Content “Sticky”

By on Thursday, July 21st, 2011 | No Comments

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

Understand 2 Things as You Jump Into Social Media

By on Tuesday, July 19th, 2011 | No Comments

“Social Media isn’t inexpensive, it’s different expensive.” Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media! First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your dental marketing efforts. Baer isn’t talking cash-flow. [...]

3 Blog Basics for Dental Industry Businesses & Service Providers

By on Thursday, July 14th, 2011 | 1 Comment

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011] Dental industry businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to LinkedIn, to Google+, YouTube and more. Try one or even [...]

3 Ways Dental Copywriting Can Take-On Something as Serious as Oral Cancer

By on Tuesday, July 12th, 2011 | 1 Comment

I wrote a recent blog post around a now favorite quote by copywriting and marketing legend, Dan Kennedy. “The ability to organize words that motivate people to buy is a super-power.” Written communication has the moxie to change things. If you want to win-the-day with any topic, trend, thought, service or product transform them with [...]

A 5 Question Filter for Your Dental Marketing Content (Including Social Media)

By on Thursday, July 7th, 2011 | No Comments

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first, fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

How to Declare Your Independence & Market Your Services More Profitably

By on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

Archive for July, 2011

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Archive for July, 2011