Archive for the ‘Dental Copywriter’ Category


The First (of 3) Snooze-You-Lose Strategies That Eliminate Panic and Propel Your Dental Marketing

If you’ve ever attended a family reunion you understand. I’ll explain. At the core, it’s the same principle that connects your dental marketing to the big-picture strategy. My dad made a statement at our most recent family reunion. I can’t get it out of my mind. It answers the question, “Why am I here?” And […]

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3D Dental Copywriting That Compels People to Choose Your Services

Saying something is good, great, state-of-the-art, etc. makes a point. But if you want your dental copywriting and dental marketing content to have “punch” you must go deeper. I occasionally watch a local news program during lunch. It’s one of those noontime programs that features entertaining, informative special segments during the hour long broadcast. The […]

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4 Words That Can Transform Your Dental Marketing Copy

Benefits sell! That’s core to effective copywriting and the power language you need to promote your dental services. The Sunday edition of my local newspaper featured two ads that got my attention. How they got my attention is what’s important to this post (realize henceforth – I’m more critical than the average reader). First, it […]

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The “Do-You-Floss?” Principle That’s Shutting Down Your Dental Marketing Message

Roadblocks keep us from getting to our desired destination. The same happens in your dental copywriting and marketing conversations, sometimes unknowingly. Here’s an example I discovered recently that illustrates my point. Consider when a hygienist asks, “do you floss?” Let’s be honest – the hygienist knows the answer. If they can’t tell from the tartar […]

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