4 Words That Can Transform Your Dental Marketing Copy

Archive for the ‘Dental Copywriting’ Category

4 Words That Can Transform Your Dental Marketing Copy

By on Tuesday, November 15th, 2011 | No Comments

Benefits sell! That’s core to effective copywriting and the power language you need to promote your dental services. The Sunday edition of my local newspaper featured two ads that got my attention. How they got my attention is what’s important to this post (realize henceforth – I’m more critical than the average reader). First, it [...]

The “Do-You-Floss?” Principle That’s Shutting Down Your Dental Marketing Message

By on Tuesday, September 13th, 2011 | No Comments

Roadblocks keep us from getting to our desired destination. The same happens in your dental copywriting and marketing conversations, sometimes unknowingly. Here’s an example I discovered recently that illustrates my point. Consider when a hygienist asks, “do you floss?” Let’s be honest – the hygienist knows the answer. If they can’t tell from the tartar [...]

How to Pump-Up the Slumps in Your Dental Business & Life

By on Thursday, September 8th, 2011 | No Comments

I scrolled through some archived e-newsletter content I published three years ago (wow). Amazed that as a freelance copywriter, and (adding to the mix) now a blogger, social media content writer/strategist, and soon to be info-publisher, I’m – to the week – experiencing similar thoughts and challenges about life and business building. Labor Day weekend [...]

How Copywriting Uncovers the Hidden Value of Your Dental Products & Services

By on Thursday, September 1st, 2011 | No Comments

A local paper ad caught my wife’s attention. It was promoting an international coin buyer’s event taking place over the weekend at a local hotel. Our experience prompted my thoughts about some important dental copywriting and marketing principles. I was reminded how it’s essential to think about the untapped value within your dental products and [...]

“Est” Syndrome & How to Beat It in Your Dental Content

By on Tuesday, August 16th, 2011 | No Comments

Sometimes I can’t get-over-myself. This occasionally happens when I write proposals to promote my services to a potential client. My first hurdle with self promotion is taking myself just seriously enough to boldly inform someone that I’m the person to get-it-done for them. Something similar happens with product and service promotions. The “est” syndrome. This [...]

How Un-Marketing & Social Media Can Transform Your Dental Business

By on Tuesday, August 9th, 2011 | No Comments

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

How to Make Your Dental Content “Sticky”

By on Thursday, July 21st, 2011 | No Comments

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

3 Blog Basics for Dental Industry Businesses & Service Providers

By on Thursday, July 14th, 2011 | 1 Comment

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011] Dental industry businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to LinkedIn, to Google+, YouTube and more. Try one or even [...]

3 Ways Dental Copywriting Can Take-On Something as Serious as Oral Cancer

By on Tuesday, July 12th, 2011 | 1 Comment

I wrote a recent blog post around a now favorite quote by copywriting and marketing legend, Dan Kennedy. “The ability to organize words that motivate people to buy is a super-power.” Written communication has the moxie to change things. If you want to win-the-day with any topic, trend, thought, service or product transform them with [...]

How to Declare Your Independence & Market Your Services More Profitably

By on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

Archive for the ‘Dental Copywriting’ Category