What Elmer Wheeler Said That Can Enhance Your Dental Marketing Copy

Home About Dental Copywriting Services Samples Dental Copywriting Blog Contact Eddie

Archive for the ‘Dental Copywriting’ Category

What Elmer Wheeler Said That Can Enhance Your Dental Marketing Copy

By on Wednesday, June 29th, 2011 | No Comments

As I write this post the Fourth of July holiday weekend is approaching. Soon, the familiar and annual sound of fireworks exploding overhead will symbolize how we Americans celebrate our freedom. And of course another sound will arise from BBQ grills across our grand land – the *sizzle* of hot dogs, burgers and steaks (hey…there’s [...]

Vintage Copywriting: How to Re-Purpose Your Dental Marketing Content

By on Tuesday, June 28th, 2011 | No Comments

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

If You’ve Ever Been Duped with Fine-Print (Or Been the Dup-er)…Read This!

By on Tuesday, June 21st, 2011 | No Comments

If you’ve ever been teased or pranked – you know the feeling. It’s irritating to be duped. And while duped might be a bit strong, it carries the emotional punch necessary to explain what I’m talking about. Occasionally I receive a mailer with a headline announcing something like a SPECIAL PRICE…etc.The layout and content do [...]

3 Questions Dental Web Copywriting Must Answer…or Else

By on Thursday, June 16th, 2011 | No Comments

Picture a large sports venue with a seating capacity of 40 to 50,000. Put yourself as a dental marketer or a dental service provider in one of those thousands of seats. The stadium announcer booms out (Why? I don’t know. But stick with me…), “This just in…a local dental practice seeks a substantial supply of [...]

The web has changed – do you know what to do?

By on Tuesday, June 14th, 2011 | No Comments

As a dental service provider or dental marketer, let’s agree you want a piece of the online action. But how does your web presence compete for the attention of today’s savvy web surfers. And once you’ve established an online presence – that brings in business – how do you keep it? You do know the [...]

3 Ways to Step-Away-from-the-Crowd with Better Dental Copywriting

By on Thursday, June 9th, 2011 | No Comments

Do you know how much marketing content is published in the dental industry? Your response is probably like mine – “How much…? Not sure. But a lot!” Your approach to copywriting as a dental marketer, dental supplier, or dental service provider will most likely follow a certain pattern. But the issue is always – will [...]

What’s unique about you?

By on Wednesday, June 8th, 2011 | No Comments

My wife and I enjoyed dinner and good conversation with a friend last evening. Part of our conversation was about the value we bring to our work and the opportunities the marketplace gives us. Our friend is pursuing new job opportunities (and I happened to renew/write her resume – another value-add benefit of knowing effective [...]

Does your dental marketing content survive the “3-second” rule?

By on Tuesday, June 7th, 2011 | No Comments

You’re enjoying a favorite snack at home. And suddenly the morsel slips from your paws and on to the floor! That unfortunate moment sets a rule into play jokingly known as the “10-second rule.” Basically, the rule holds that any food item remains edible if it’s quickly scooped up and dusted off within ten seconds [...]

How to be known as an “industry expert”

By on Thursday, June 2nd, 2011 | No Comments

“What do I really have to offer the industry or more specifically – the niche – I work in?” It’s an important question that forces me to inventory the benefits I deliver. This week I’ve been writing and editing a report that I’ll deliver FREE to my prospective client list. There’s an important reason I’m [...]

How to Clean-up Your Copywriting for More Profitable Marketing

By on Tuesday, May 31st, 2011 | No Comments

My wife gets the urge, on occasion, to have a garage sale. So we teamed up with a couple of neighbors on either side of us (one of them did the advertising so it was a nice way to piggy-back on their efforts) to unload some of our stuff. For those in other cultures, or [...]

Archive for the ‘Dental Copywriting’ Category