3 Online Dental Marketing Assets Worth Controlling

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3 Online Dental Marketing Assets Worth Controlling

By on Tuesday, August 23rd, 2011 | No Comments

I have control freak tendencies. Why are you giving me that look? Come on now. You have your issues too! Truthfully, this sometimes freakish behavior has value. For example, you should consider it a good thing that you want to maintain control over your dental business assets. I marvel at those who face the wind [...]

The web has changed – do you know what to do?

By on Tuesday, June 14th, 2011 | No Comments

As a dental service provider or dental marketer, let’s agree you want a piece of the online action. But how does your web presence compete for the attention of today’s savvy web surfers. And once you’ve established an online presence – that brings in business – how do you keep it? You do know the [...]

What’s unique about you?

By on Wednesday, June 8th, 2011 | No Comments

My wife and I enjoyed dinner and good conversation with a friend last evening. Part of our conversation was about the value we bring to our work and the opportunities the marketplace gives us. Our friend is pursuing new job opportunities (and I happened to renew/write her resume – another value-add benefit of knowing effective [...]

How to Clean-up Your Copywriting for More Profitable Marketing

By on Tuesday, May 31st, 2011 | No Comments

My wife gets the urge, on occasion, to have a garage sale. So we teamed up with a couple of neighbors on either side of us (one of them did the advertising so it was a nice way to piggy-back on their efforts) to unload some of our stuff. For those in other cultures, or [...]

Why saying “trust me” destroys trust in marketing

By on Friday, May 27th, 2011 | No Comments

A close family member recently experienced a salesperson’s attempt to close-the-deal by shoving a contract across his desk with the words, something to the effect of, “Come on…sign the (expletive) papers and let’s get this done…!” Had this been a multi-million dollar deal, built on months of negotiations, with significant upside potential, I’d understand the [...]

Does your marketing content pass the 5-second test?

By on Friday, May 13th, 2011 | No Comments

You have 2-5 seconds. That’s all…if you want your marketing promotion to be read! The first few words of a marketing piece set the stage. Sales letters, email promotions, press releases, website home pages – whatever you use – choose your first words strategically. That is, if you want to keep the reader engaged. Headlines [...]

The Bamboo Principle for Successful Email Marketing

By on Wednesday, May 11th, 2011 | No Comments

I read an article by Harvey Mackay . He reminded me of the amazing story of the bamboo tree. When a bamboo seed is planted it must be watered consistently each day. This process continues for four years before any growth is visible above the ground. But…when growth occurs, the bamboo stalk grows 60 feet…in [...]

3 Essential Elements of Profitable Email Promotions

By on Thursday, May 5th, 2011 | No Comments

I was “in love.” And I couldn’t wait to get my next perfume-scented letter (hey, we were giddy teenagers…cut us some slack). Ahh…the joys of adolescent “romance.” I remember those younger days when I anxiously waited for the US Postal vehicle to make it’s way down my street…to my mailbox! Here’s a thought – without [...]

How to build a relationship of trust with your dental industry clients

By on Tuesday, May 3rd, 2011 | No Comments

Want to build a relationship of trust that keeps clients/customers doing business with you again and again? This tool is regularly abused by the ill-informed (and sleazy types – you know who you are). And at the same time it’s an under-utilized marketing tool. I’m talking about e-mail. Not the kind that jams and spams [...]

Archive for the ‘Dental email autoresponders’ Category

What’s unique about you?

Does your marketing content pass the 5-second test?

The Bamboo Principle for Successful Email Marketing

3 Essential Elements of Profitable Email Promotions

How to build a relationship of trust with your dental industry clients

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