Understand 2 Things as You Jump Into Social Media

Archive for the ‘Dental Industry’ Category

Understand 2 Things as You Jump Into Social Media

By on Tuesday, July 19th, 2011 | No Comments

“Social Media isn’t inexpensive, it’s different expensive.” Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media! First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your dental marketing efforts. Baer isn’t talking cash-flow. [...]

3 Blog Basics for Dental Industry Businesses & Service Providers

By on Thursday, July 14th, 2011 | 1 Comment

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011] Dental industry businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to LinkedIn, to Google+, YouTube and more. Try one or even [...]

3 Ways Dental Copywriting Can Take-On Something as Serious as Oral Cancer

By on Tuesday, July 12th, 2011 | 1 Comment

I wrote a recent blog post around a now favorite quote by copywriting and marketing legend, Dan Kennedy. “The ability to organize words that motivate people to buy is a super-power.” Written communication has the moxie to change things. If you want to win-the-day with any topic, trend, thought, service or product transform them with [...]

A 5 Question Filter for Your Dental Marketing Content (Including Social Media)

By on Thursday, July 7th, 2011 | No Comments

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first, fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

How to Declare Your Independence & Market Your Services More Profitably

By on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

Vintage Copywriting: How to Re-Purpose Your Dental Marketing Content

By on Tuesday, June 28th, 2011 | No Comments

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

3 Ways to Sharpen Your Social Media Mindset as a Dental Business

By on Thursday, June 23rd, 2011 | No Comments

“All businesses are being forced to go social.” That’s according to Michael Brito. Maybe you’ve been waiting to see if all the buzz about having a blog, a Facebook page or a Twitter account is just another passing trend. Delaying or avoiding social media altogether may have been the general mindset a few months ago [...]

Do You Have a Social Media Chip-on-Your-Shoulder? (3 Keys to Get Rid of It)

By on Wednesday, June 22nd, 2011 | No Comments

Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with dental companies, dental practices, and dental supply [...]

3 Questions Dental Web Copywriting Must Answer…or Else

By on Thursday, June 16th, 2011 | No Comments

Picture a large sports venue with a seating capacity of 40 to 50,000. Put yourself as a dental marketer or a dental service provider in one of those thousands of seats. The stadium announcer booms out (Why? I don’t know. But stick with me…), “This just in…a local dental practice seeks a substantial supply of [...]

The web has changed – do you know what to do?

By on Tuesday, June 14th, 2011 | No Comments

As a dental service provider or dental marketer, let’s agree you want a piece of the online action. But how does your web presence compete for the attention of today’s savvy web surfers. And once you’ve established an online presence – that brings in business – how do you keep it? You do know the [...]