Archive for the ‘Dental Industry’ Category


Where the Line Forms: How to Build Anticipation with Your Dental Blog Content

As a teen I remember standing in line alongside my dad, outside our hometown’s twin screen movie theater. Tickets in hand. The crowd and anticipation building. Star Wars…enough said! Blockbusters have a certain appeal. And that sense of anticipation works for your dental blog content like it does movies. I recently introduced our young grandson […]

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3D Dental Copywriting That Compels People to Choose Your Services

Saying something is good, great, state-of-the-art, etc. makes a point. But if you want your dental copywriting and dental marketing content to have “punch” you must go deeper. I occasionally watch a local news program during lunch. It’s one of those noontime programs that features entertaining, informative special segments during the hour long broadcast. The […]

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4 Words That Can Transform Your Dental Marketing Copy

Benefits sell! That’s core to effective copywriting and the power language you need to promote your dental services. The Sunday edition of my local newspaper featured two ads that got my attention. How they got my attention is what’s important to this post (realize henceforth – I’m more critical than the average reader). First, it […]

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