Archive for the ‘Dental Industry’ Category

What a Back-Handed Criticism Taught Me About Watching My Language and How It Can Improve Your Dental Website Content

A criticism recently got under my skin. I prefer to roll with push-back but this one irritated me given my experience and expertise. It involved a discussion about a website’s language, tone, and readability. By the way, each are vital on your dental website and in your dental marketing. Let’s make one thing clear – […]


How to Create Dental Website Content That Guides Readers to Solutions with Compass-like Precision

Where I recently hiked is not for the directionally challenged. And I quickly discovered something about maps that has helped me find my way more than once. The same could be said of your current location on the dental marketing grid. Marketing your dental services has value relative to what you know and understand about […]


Why “Tasty” Associations are Way Better than “Deadly” Assumptions in Your Dental Website Content

It was a random, out of season, statement. Especially during the heat of July. There’s a gap between making an association and making an assumption. One can benefit your dental website content. The other can hinder it’s impact. The key is playing to your strengths. Especially on the benefit side. Our grandson was thoroughly enjoying […]


How to Add Some “Suspense” to Your Dental Marketing Content and Increase Your Influence

Out of the corner of my eye, all I saw was a dark flash outside my studio window. And then a few tufts of feathers floating upward in the breeze. The suspense hung in the air as I searched for the cause of all the commotion. It’s easy to miss the point of why you […]

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