Archive for the ‘Dental internet marketing’ Category


How to Discover New and Compelling Benefits to Promote Your Dental Services

Being unique for the sake of…well…being unique isn’t a strategy. But there is something about a deep-dive into what makes your services and products “unique” that CAN impact your dental marketing success. Brian Clark shared a post on Copyblogger that I must credit for “seeding” my thoughts on this one. “In the 1920’s, Schlitz beer […]

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Where “More” is Better When Evaluating Your Dental Website Content

Who says, “More is better?” Perhaps the best discussion of “more” is…WHERE it’s better. I hear this often, “We need MORE content on our dental website home page…on our services pages…” More. More. More. Enough? Again, the real issue is where to apply a “more-is-better” strategy. And there’s a strategic point of evaluation that’s often […]

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How to Find Your “Voice” and Compel a Positive Response to Your Dental Marketing Message

“Imagine the person you’re writing to. Picture him or her as a friend. Believe that the (service) you’re (promoting) will improve your friend’s life. Figure out what it would take to convince you to buy the product.” – Paul Hollingshead “It’s not what you say, it’s how you say it.” That memorable phrase contains a […]

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