Archive for the ‘Dental internet marketing’ Category

How to give your products & services “blockbuster” status

The summer movie season is almost here. Has me thinking about what most blockbuster movies have in common. And it’s the same reason excellent marketing and outstanding copywriting draws you in. I’m talking about the plot or story-line that keeps you riveted as the story unfolds. A well-crafted story-line drifts (ever so slightly) back and […]


3 Fundamentals for Publishing an Enewsletter as a Follow-up Tool

The problem may not be your lack of follow-up but how consistently you lack it. Think about it! You have good intentions when it comes to following up on prospects and potential leads in your dental marketing. But how many times can you draft an email or hand-written note and keep doing it over and […]


What a toddler taught me about marketing

My almost-2-year-old grandson loves books. He walks across the room book in hand, plops down beside me and we read together. One of the books in his stash of favorites is  – “What Do Babies Need?” He’s  now several months removed from baby-hood. But he’s still occasionally captivated by the pictures and short answers that […]

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