Does your marketing content pass the 5-second test?

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Does your marketing content pass the 5-second test?

By on Friday, May 13th, 2011 | No Comments

You have 2-5 seconds. That’s all…if you want your marketing promotion to be read! The first few words of a marketing piece set the stage. Sales letters, email promotions, press releases, website home pages – whatever you use – choose your first words strategically. That is, if you want to keep the reader engaged. Headlines [...]

The Bamboo Principle for Successful Email Marketing

By on Wednesday, May 11th, 2011 | No Comments

I read an article by Harvey Mackay . He reminded me of the amazing story of the bamboo tree. When a bamboo seed is planted it must be watered consistently each day. This process continues for four years before any growth is visible above the ground. But…when growth occurs, the bamboo stalk grows 60 feet…in [...]

3 Fundamentals for Publishing an Enewsletter as a Follow-up Tool

By on Tuesday, May 10th, 2011 | No Comments

The problem may not be your lack of follow-up but how consistently you lack it. Think about it! You have good intentions when it comes to following up on prospects and potential leads in your dental marketing. But how many times can you draft an email or hand-written note and keep doing it over and [...]

What a toddler taught me about marketing

By on Monday, May 9th, 2011 | No Comments

My almost-2-year-old grandson loves books. He walks across the room book in hand, plops down beside me and we read together. One of the books in his stash of favorites is – “What Do Babies Need?” He’s now several months removed from baby-hood. But he’s still occasionally captivated by the pictures and short answers that [...]

A Tool to Jumpstart Your Dental Marketing

By on Wednesday, May 4th, 2011 | No Comments

“The fortune is in the follow-up.” That’s what Ali Brown, online entrepreneur and marketing expert says. In fact, it’s how she built her now thriving business and coaching career – one that led to her recent appearance on ABC’s Secret Millionaire spring 2011 finale. But it’s not just follow-up – it’s the right kind of [...]

How to build a relationship of trust with your dental industry clients

By on Tuesday, May 3rd, 2011 | No Comments

Want to build a relationship of trust that keeps clients/customers doing business with you again and again? This tool is regularly abused by the ill-informed (and sleazy types – you know who you are). And at the same time it’s an under-utilized marketing tool. I’m talking about e-mail. Not the kind that jams and spams [...]

5 Questions You Should Be Asking About Your Dental Marketing Content

By on Thursday, April 21st, 2011 | No Comments

If you’ve received a marketing piece in the mail you’ve probably, on occasion, commented, “Wow! Someone spent some money on that!” Next time ask a deeper (and better) question – would I do business with them because the mailer was pure eye-candy or because it engaged me? Engagement matters! And that’s why your marketing content [...]

Why If-You-Build-It-They-Will-Come Isn’t a Good Marketing Plan

By on Thursday, April 14th, 2011 | No Comments

“If you build it, they will come…” Really? Will they? Sure, it’s a good movie line (Field of Dreams) but is it a good principle for marketing your business, products, and services? Attracting a “crowd” to your business, products, and services these days takes more than a presence. For example, marketing your dental industry services [...]

3 Ways to Stimulate Response with Your Dental Marketing Copy

By on Saturday, April 2nd, 2011 | No Comments

I’m a visual person. I tend to think in pictures and images. When I set goals I see the process, the path, the end-result of achieving it. And I move forward in that direction (at least that’s the plan). Visualization stimulates energy. Imagination taps into emotions. Images ignite thoughts and compel actions toward creating preferable [...]

How to Keep Your Dental Marketing Relevant

By on Friday, April 1st, 2011 | No Comments

Throughout my life I’ve had an insatiable appetite for relevance. The thought of saying, writing, or doing something irrelevant keeps me sharp. In my opinion, it’s a waste of words when the message or content being delivered doesn’t connect on a practical level. Talking heads…impractical drivel – what’s the use? Before my soapbox caves underfoot [...]

Archive for the ‘Dental internet marketing’ Category