Archive for the ‘Dental internet marketing’ Category

Why “Tasty” Associations are Way Better than “Deadly” Assumptions in Your Dental Website Content

It was a random, out of season, statement. Especially during the heat of July. There’s a gap between making an association and making an assumption. One can benefit your dental website content. The other can hinder it’s impact. The key is playing to your strengths. Especially on the benefit side. Our grandson was thoroughly enjoying […]


How to Add Some “Suspense” to Your Dental Marketing Content and Increase Your Influence

Out of the corner of my eye, all I saw was a dark flash outside my studio window. And then a few tufts of feathers floating upward in the breeze. The suspense hung in the air as I searched for the cause of all the commotion. It’s easy to miss the point of why you […]


The Use-it-or-Lose-It Factor That Attracts People to Your Dental Marketing

We have two young adult daughters. The youngest (in her early twenties) was involved in a car accident that totaled her newly purchased vehicle. Yeah. I know! Bummer. The frustration she’s experienced reaching an acceptable insurance settlement is proof that having one thing matters. Leverage. And leverage is an essential reason why you must be […]


The First (of 3) Snooze-You-Lose Strategies That Eliminate Panic and Propel Your Dental Marketing

If you’ve ever attended a family reunion you understand. I’ll explain. At the core, it’s the same principle that connects your dental marketing to the big-picture strategy. My dad made a statement at our most recent family reunion. I can’t get it out of my mind. It answers the question, “Why am I here?” And […]


2 Actions That Will Protect Your Dental Website from Being Left-Out-in-the-Rain

My first thought was, “On a holiday at 6:30 p.m.?” But when I saw him standing there, in the rain, at the edge of my front porch, another thought occurred to me. His chosen approach has much to do with how you reach your audience via your dental website. My soggy, evening visitor was going […]

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