How Copywriting Uncovers the Hidden Value of Your Dental Products & Services

Archive for the ‘Dental product case studies’ Category

How Copywriting Uncovers the Hidden Value of Your Dental Products & Services

By on Thursday, September 1st, 2011 | No Comments

A local paper ad caught my wife’s attention. It was promoting an international coin buyer’s event taking place over the weekend at a local hotel. Our experience prompted my thoughts about some important dental copywriting and marketing principles. I was reminded how it’s essential to think about the untapped value within your dental products and [...]

3 Online Dental Marketing Assets Worth Controlling

By on Tuesday, August 23rd, 2011 | No Comments

I have control freak tendencies. Why are you giving me that look? Come on now. You have your issues too! Truthfully, this sometimes freakish behavior has value. For example, you should consider it a good thing that you want to maintain control over your dental business assets. I marvel at those who face the wind [...]

“Est” Syndrome & How to Beat It in Your Dental Content

By on Tuesday, August 16th, 2011 | No Comments

Sometimes I can’t get-over-myself. This occasionally happens when I write proposals to promote my services to a potential client. My first hurdle with self promotion is taking myself just seriously enough to boldly inform someone that I’m the person to get-it-done for them. Something similar happens with product and service promotions. The “est” syndrome. This [...]

How to Make Your Dental Content “Sticky”

By on Thursday, July 21st, 2011 | No Comments

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

3 Ways Dental Copywriting Can Take-On Something as Serious as Oral Cancer

By on Tuesday, July 12th, 2011 | 1 Comment

I wrote a recent blog post around a now favorite quote by copywriting and marketing legend, Dan Kennedy. “The ability to organize words that motivate people to buy is a super-power.” Written communication has the moxie to change things. If you want to win-the-day with any topic, trend, thought, service or product transform them with [...]

Vintage Copywriting: How to Re-Purpose Your Dental Marketing Content

By on Tuesday, June 28th, 2011 | No Comments

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

What’s unique about you?

By on Wednesday, June 8th, 2011 | No Comments

My wife and I enjoyed dinner and good conversation with a friend last evening. Part of our conversation was about the value we bring to our work and the opportunities the marketplace gives us. Our friend is pursuing new job opportunities (and I happened to renew/write her resume – another value-add benefit of knowing effective [...]

How to be known as an “industry expert”

By on Thursday, June 2nd, 2011 | No Comments

“What do I really have to offer the industry or more specifically – the niche – I work in?” It’s an important question that forces me to inventory the benefits I deliver. This week I’ve been writing and editing a report that I’ll deliver FREE to my prospective client list. There’s an important reason I’m [...]

Why saying “trust me” destroys trust in marketing

By on Friday, May 27th, 2011 | No Comments

A close family member recently experienced a salesperson’s attempt to close-the-deal by shoving a contract across his desk with the words, something to the effect of, “Come on…sign the (expletive) papers and let’s get this done…!” Had this been a multi-million dollar deal, built on months of negotiations, with significant upside potential, I’d understand the [...]

Put super-power ability to work in your marketing

By on Monday, May 23rd, 2011 | No Comments

I’m often asked about my copywriting. When someone asks me if I write this-or-that kind of copy I hesitate. It’s not a hesitancy that results from questioning my ability to write a particular kind of copy. It’s more a matter of thinking how best to answer the question on-task. “On-task?” For example, when someone says [...]

Archive for the ‘Dental product case studies’ Category