Archive for the ‘Dental promotion ideas’ Category


3D Dental Copywriting That Compels People to Choose Your Services

Saying something is good, great, state-of-the-art, etc. makes a point. But if you want your dental copywriting and dental marketing content to have “punch” you must go deeper. I occasionally watch a local news program during lunch. It’s one of those noontime programs that features entertaining, informative special segments during the hour long broadcast. The […]

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4 Words That Can Transform Your Dental Marketing Copy

Benefits sell! That’s core to effective copywriting and the power language you need to promote your dental services. The Sunday edition of my local newspaper featured two ads that got my attention. How they got my attention is what’s important to this post (realize henceforth – I’m more critical than the average reader). First, it […]

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How Copywriting Uncovers the Hidden Value of Your Dental Products & Services

A local paper ad caught my wife’s attention. It was promoting an international coin buyer’s event taking place over the weekend at a local hotel. Our experience prompted my thoughts about some important dental copywriting and marketing principles. I was reminded how it’s essential to think about the untapped value within your dental products and […]

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“Est” Syndrome & How to Beat It in Your Dental Content

Sometimes I can’t get-over-myself. This occasionally happens when I write proposals to promote my services to a potential client. My first hurdle with self promotion is taking myself just seriously enough to boldly inform someone that I’m the person to get-it-done for them. Something similar happens with product and service promotions. The “est” syndrome. This […]

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How to give your products & services “blockbuster” status

The summer movie season is almost here. Has me thinking about what most blockbuster movies have in common. And it’s the same reason excellent marketing and outstanding copywriting draws you in. I’m talking about the plot or story-line that keeps you riveted as the story unfolds. A well-crafted story-line drifts (ever so slightly) back and […]

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