Archive for the ‘Dental promotion ideas’ Category


How to give your products & services “blockbuster” status

The summer movie season is almost here. Has me thinking about what most blockbuster movies have in common. And it’s the same reason excellent marketing and outstanding copywriting draws you in. I’m talking about the plot or story-line that keeps you riveted as the story unfolds. A well-crafted story-line drifts (ever so slightly) back and […]

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Does Your Dental Marketing Content Need to Get-a-Life?

What motivates someone to purchase a product or use a service? Think about your most recent purchase. Consider the promotion that led you to hand-over your earnings. Freelance copywriter and author, Bob Bly introduced me to a concept in one of his articles. A colleague revealed [in his opinion] that people don’t necessarily care about […]

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Get the Picture, Get More Business

A picture or an image has a sort-of superpower quality. An image transports you (in the blink of an eye) to a place you couldn’t otherwise be. As the saying goes, “A picture’s worth a thousand words…” There’s a vital secret about copy. One that increases the odds it will be read while compelling the […]

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5 Questions You Should Be Asking About Your Dental Marketing Content

If you’ve received a marketing piece in the mail you’ve probably, on occasion, commented, “Wow! Someone spent some money on that!” Next time ask a deeper (and better) question – would I do business with them because the mailer was pure eye-candy or because it engaged me? Engagement matters! And that’s why your marketing content […]

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Can You Cut-to-the-Chase?

Working as a copywriter I’ve learned that simplicity rules. I often post about being conversational in your copywriting – whatever you’re promoting (I realize some industries require a more technical…perhaps formal approach but generally speaking, casual rules). Akin to simplicity is not going to-the-moon-and-back trying to make your point. The USP (Unique Selling Proposition) does […]

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