The Connection-Factor that Creates Full Schedules for Dental Practices

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The Connection-Factor that Creates Full Schedules for Dental Practices

By on Tuesday, October 4th, 2011 | No Comments

In addition to my freelance copywriting and content strategy work in the dental industry, I’m a team member at a local dental practice. My countless hours of experience in the trenches (so to speak) has sharpened my perspective about dental industry marketing basics and how they fit in this new age of social media. Much [...]

Twitter 101 for Dentists & Dental Industry Businesses

By on Tuesday, September 20th, 2011 | No Comments

Are you still trying to figure out how to use Twitter to build your dental business? Clarity comes with understanding the difference between building a business and building a following. Whatever business you’re in – dental providers are no exception – talk surrounds growth. And hopefully that growth equates to financial gain, especially in today’s [...]

3 Online Dental Marketing Assets Worth Controlling

By on Tuesday, August 23rd, 2011 | No Comments

I have control freak tendencies. Why are you giving me that look? Come on now. You have your issues too! Truthfully, this sometimes freakish behavior has value. For example, you should consider it a good thing that you want to maintain control over your dental business assets. I marvel at those who face the wind [...]

How Un-Marketing & Social Media Can Transform Your Dental Business

By on Tuesday, August 9th, 2011 | No Comments

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

3 Ways to Increase Your Social Media Capital

By on Tuesday, August 2nd, 2011 | No Comments

Portions of this post – written by yours truly – were previously published on the Dentoola blog. Trust rules. That’s why I’ve talked about it in a post or two. It’s among the reasons you and I check our Twitter “Follows.” Making sure a “follower” is actually a trusted individual and not some “bot” with [...]

How to Make Your Dental Content “Sticky”

By on Thursday, July 21st, 2011 | No Comments

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

Understand 2 Things as You Jump Into Social Media

By on Tuesday, July 19th, 2011 | No Comments

“Social Media isn’t inexpensive, it’s different expensive.” Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media! First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your dental marketing efforts. Baer isn’t talking cash-flow. [...]

3 Blog Basics for Dental Industry Businesses & Service Providers

By on Thursday, July 14th, 2011 | 1 Comment

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011] Dental industry businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to LinkedIn, to Google+, YouTube and more. Try one or even [...]

3 Ways Dental Copywriting Can Take-On Something as Serious as Oral Cancer

By on Tuesday, July 12th, 2011 | 1 Comment

I wrote a recent blog post around a now favorite quote by copywriting and marketing legend, Dan Kennedy. “The ability to organize words that motivate people to buy is a super-power.” Written communication has the moxie to change things. If you want to win-the-day with any topic, trend, thought, service or product transform them with [...]

A 5 Question Filter for Your Dental Marketing Content (Including Social Media)

By on Thursday, July 7th, 2011 | No Comments

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first, fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

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Archive for the ‘Dental social media’ Category

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