3 Online Dental Marketing Assets Worth Controlling

Archive for the ‘Dental web content that works’ Category

3 Online Dental Marketing Assets Worth Controlling

By on Tuesday, August 23rd, 2011 | No Comments

I have control freak tendencies. Why are you giving me that look? Come on now. You have your issues too! Truthfully, this sometimes freakish behavior has value. For example, you should consider it a good thing that you want to maintain control over your dental business assets. I marvel at those who face the wind [...]

How to Declare Your Independence & Market Your Services More Profitably

By on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

Vintage Copywriting: How to Re-Purpose Your Dental Marketing Content

By on Tuesday, June 28th, 2011 | No Comments

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

3 Questions Dental Web Copywriting Must Answer…or Else

By on Thursday, June 16th, 2011 | No Comments

Picture a large sports venue with a seating capacity of 40 to 50,000. Put yourself as a dental marketer or a dental service provider in one of those thousands of seats. The stadium announcer booms out (Why? I don’t know. But stick with me…), “This just in…a local dental practice seeks a substantial supply of [...]

The web has changed – do you know what to do?

By on Tuesday, June 14th, 2011 | No Comments

As a dental service provider or dental marketer, let’s agree you want a piece of the online action. But how does your web presence compete for the attention of today’s savvy web surfers. And once you’ve established an online presence – that brings in business – how do you keep it? You do know the [...]

3 Ways to Step-Away-from-the-Crowd with Better Dental Copywriting

By on Thursday, June 9th, 2011 | No Comments

Do you know how much marketing content is published in the dental industry? Your response is probably like mine – “How much…? Not sure. But a lot!” Your approach to copywriting as a dental marketer, dental supplier, or dental service provider will most likely follow a certain pattern. But the issue is always – will [...]

What’s unique about you?

By on Wednesday, June 8th, 2011 | No Comments

My wife and I enjoyed dinner and good conversation with a friend last evening. Part of our conversation was about the value we bring to our work and the opportunities the marketplace gives us. Our friend is pursuing new job opportunities (and I happened to renew/write her resume – another value-add benefit of knowing effective [...]

Does your dental marketing content survive the “3-second” rule?

By on Tuesday, June 7th, 2011 | No Comments

You’re enjoying a favorite snack at home. And suddenly the morsel slips from your paws and on to the floor! That unfortunate moment sets a rule into play jokingly known as the “10-second rule.” Basically, the rule holds that any food item remains edible if it’s quickly scooped up and dusted off within ten seconds [...]

5 Questions You Should Be Asking About Your Dental Marketing Content

By on Thursday, April 21st, 2011 | No Comments

If you’ve received a marketing piece in the mail you’ve probably, on occasion, commented, “Wow! Someone spent some money on that!” Next time ask a deeper (and better) question – would I do business with them because the mailer was pure eye-candy or because it engaged me? Engagement matters! And that’s why your marketing content [...]

Archive for the ‘Dental web content that works’ Category

3 Questions Dental Web Copywriting Must Answer…or Else

What’s unique about you?

5 Questions You Should Be Asking About Your Dental Marketing Content

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