Posts Tagged ‘blog’

How to Create Headlines That Compel a Positive Response to Your Dental Marketing Content

How important are headlines? Before I reveal how to create them, understand that your dental promotions, dental web page copy, and even your dental blog posts can succeed or fail based on the headline. Advertising and copywriting legend, John Caples, once said they are the most important part of your advertisement. He proved his point […]


Where “More” is Better When Evaluating Your Dental Website Content

Who says, “More is better?” Perhaps the best discussion of “more” is…WHERE it’s better. I hear this often, “We need MORE content on our dental website home page…on our services pages…” More. More. More. Enough? Again, the real issue is where to apply a “more-is-better” strategy. And there’s a strategic point of evaluation that’s often […]

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