How to Pump-Up the Slumps in Your Dental Business & Life

Posts Tagged ‘blogging’

How to Pump-Up the Slumps in Your Dental Business & Life

By on Thursday, September 8th, 2011 | No Comments

I scrolled through some archived e-newsletter content I published three years ago (wow). Amazed that as a freelance copywriter, and (adding to the mix) now a blogger, social media content writer/strategist, and soon to be info-publisher, I’m – to the week – experiencing similar thoughts and challenges about life and business building. Labor Day weekend [...]

How Un-Marketing & Social Media Can Transform Your Dental Business

By on Tuesday, August 9th, 2011 | No Comments

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts. I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf. Thanks to social media (amazing how it [...]

3 Ways to Increase Your Social Media Capital

By on Tuesday, August 2nd, 2011 | No Comments

Portions of this post – written by yours truly – were previously published on the Dentoola blog. Trust rules. That’s why I’ve talked about it in a post or two. It’s among the reasons you and I check our Twitter “Follows.” Making sure a “follower” is actually a trusted individual and not some “bot” with [...]

How to Make Your Dental Content “Sticky”

By on Thursday, July 21st, 2011 | No Comments

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that? That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky! Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live [...]

3 Blog Basics for Dental Industry Businesses & Service Providers

By on Thursday, July 14th, 2011 | 1 Comment

[Portions of this article - written by me - first appeared on the Dentoola Blog-01.11.2011] Dental industry businesses and service providers that “get” social media will move ahead of the crowd. What’s a good first step? Choices vary these days from Twitter, to Facebook, to LinkedIn, to Google+, YouTube and more. Try one or even [...]

Vintage Copywriting: How to Re-Purpose Your Dental Marketing Content

By on Tuesday, June 28th, 2011 | No Comments

In my mid teen years my Dad bought an older house to salvage the lumber, brick, and stone for use to remodel our new home addition. I remember, as we speak, pulling what seemed like millions of nails from the lumber that would be re-nailed into flooring, wall studs, etc. in our new house. The [...]

Do You Have a Social Media Chip-on-Your-Shoulder? (3 Keys to Get Rid of It)

By on Wednesday, June 22nd, 2011 | No Comments

Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with dental companies, dental practices, and dental supply [...]

The web has changed – do you know what to do?

By on Tuesday, June 14th, 2011 | No Comments

As a dental service provider or dental marketer, let’s agree you want a piece of the online action. But how does your web presence compete for the attention of today’s savvy web surfers. And once you’ve established an online presence – that brings in business – how do you keep it? You do know the [...]

How to be known as an “industry expert”

By on Thursday, June 2nd, 2011 | No Comments

“What do I really have to offer the industry or more specifically – the niche – I work in?” It’s an important question that forces me to inventory the benefits I deliver. This week I’ve been writing and editing a report that I’ll deliver FREE to my prospective client list. There’s an important reason I’m [...]

3 Fundamentals for Publishing an Enewsletter as a Follow-up Tool

By on Tuesday, May 10th, 2011 | No Comments

The problem may not be your lack of follow-up but how consistently you lack it. Think about it! You have good intentions when it comes to following up on prospects and potential leads in your dental marketing. But how many times can you draft an email or hand-written note and keep doing it over and [...]

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