Posts Tagged ‘dental services promotions’

The Use-it-or-Lose-It Factor That Attracts People to Your Dental Marketing

We have two young adult daughters. The youngest (in her early twenties) was involved in a car accident that totaled her newly purchased vehicle. Yeah. I know! Bummer. The frustration she’s experienced reaching an acceptable insurance settlement is proof that having one thing matters. Leverage. And leverage is an essential reason why you must be […]


The First (of 3) Snooze-You-Lose Strategies That Eliminate Panic and Propel Your Dental Marketing

If you’ve ever attended a family reunion you understand. I’ll explain. At the core, it’s the same principle that connects your dental marketing to the big-picture strategy. My dad made a statement at our most recent family reunion. I can’t get it out of my mind. It answers the question, “Why am I here?” And […]


2 Actions That Will Protect Your Dental Website from Being Left-Out-in-the-Rain

My first thought was, “On a holiday at 6:30 p.m.?” But when I saw him standing there, in the rain, at the edge of my front porch, another thought occurred to me. His chosen approach has much to do with how you reach your audience via your dental website. My soggy, evening visitor was going […]


Where the Line Forms: How to Build Anticipation with Your Dental Blog Content

As a teen I remember standing in line alongside my dad, outside our hometown’s twin screen movie theater. Tickets in hand. The crowd and anticipation building. Star Wars…enough said! Blockbusters have a certain appeal. And that sense of anticipation works for your dental blog content like it does movies. I recently introduced our young grandson […]


3D Dental Copywriting That Compels People to Choose Your Services

Saying something is good, great, state-of-the-art, etc. makes a point. But if you want your dental copywriting and dental marketing content to have “punch” you must go deeper. I occasionally watch a local news program during lunch. It’s one of those noontime programs that features entertaining, informative special segments during the hour long broadcast. The […]

Copyright 2011 - - Copywriting for the Dental Industry