Posts Tagged ‘dental services promotions’


The First (of 3) Snooze-You-Lose Strategies That Eliminate Panic and Propel Your Dental Marketing

If you’ve ever attended a family reunion you understand. I’ll explain. At the core, it’s the same principle that connects your dental marketing to the big-picture strategy. My dad made a statement at our most recent family reunion. I can’t get it out of my mind. It answers the question, “Why am I here?” And […]

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2 Actions That Will Protect Your Dental Website from Being Left-Out-in-the-Rain

My first thought was, “On a holiday at 6:30 p.m.?” But when I saw him standing there, in the rain, at the edge of my front porch, another thought occurred to me. His chosen approach has much to do with how you reach your audience via your dental website. My soggy, evening visitor was going […]

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Where the Line Forms: How to Build Anticipation with Your Dental Blog Content

As a teen I remember standing in line alongside my dad, outside our hometown’s twin screen movie theater. Tickets in hand. The crowd and anticipation building. Star Wars…enough said! Blockbusters have a certain appeal. And that sense of anticipation works for your dental blog content like it does movies. I recently introduced our young grandson […]

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3D Dental Copywriting That Compels People to Choose Your Services

Saying something is good, great, state-of-the-art, etc. makes a point. But if you want your dental copywriting and dental marketing content to have “punch” you must go deeper. I occasionally watch a local news program during lunch. It’s one of those noontime programs that features entertaining, informative special segments during the hour long broadcast. The […]

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4 Words That Can Transform Your Dental Marketing Copy

Benefits sell! That’s core to effective copywriting and the power language you need to promote your dental services. The Sunday edition of my local newspaper featured two ads that got my attention. How they got my attention is what’s important to this post (realize henceforth – I’m more critical than the average reader). First, it […]

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The “Do-You-Floss?” Principle That’s Shutting Down Your Dental Marketing Message

Roadblocks keep us from getting to our desired destination. The same happens in your dental copywriting and marketing conversations, sometimes unknowingly. Here’s an example I discovered recently that illustrates my point. Consider when a hygienist asks, “do you floss?” Let’s be honest – the hygienist knows the answer. If they can’t tell from the tartar […]

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