Posts Tagged ‘dental services promotions’

How to Discover New and Compelling Benefits to Promote Your Dental Services

Being unique for the sake of…well…being unique isn’t a strategy. But there is something about a deep-dive into what makes your services and products “unique” that CAN impact your dental marketing success. Brian Clark shared a post on Copyblogger that I must credit for “seeding” my thoughts on this one. “In the 1920’s, Schlitz beer […]


Where “More” is Better When Evaluating Your Dental Website Content

Who says, “More is better?” Perhaps the best discussion of “more” is…WHERE it’s better. I hear this often, “We need MORE content on our dental website home page…on our services pages…” More. More. More. Enough? Again, the real issue is where to apply a “more-is-better” strategy. And there’s a strategic point of evaluation that’s often […]


How to Find Your “Voice” and Compel a Positive Response to Your Dental Marketing Message

“Imagine the person you’re writing to. Picture him or her as a friend. Believe that the (service) you’re (promoting) will improve your friend’s life. Figure out what it would take to convince you to buy the product.” – Paul Hollingshead “It’s not what you say, it’s how you say it.” That memorable phrase contains a […]


What a Back-Handed Criticism Taught Me About Watching My Language and How It Can Improve Your Dental Website Content

A criticism recently got under my skin. I prefer to roll with push-back but this one irritated me given my experience and expertise. It involved a discussion about a website’s language, tone, and readability. By the way, each are vital on your dental website and in your dental marketing. Let’s make one thing clear – […]


How to Create Dental Website Content That Guides Readers to Solutions with Compass-like Precision

Where I recently hiked is not for the directionally challenged. And I quickly discovered something about maps that has helped me find my way more than once. The same could be said of your current location on the dental marketing grid. Marketing your dental services has value relative to what you know and understand about […]

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