A 5 Question Filter for Your Dental Marketing Content (Including Social Media)

Posts Tagged ‘dental services promotions’

A 5 Question Filter for Your Dental Marketing Content (Including Social Media)

By on Thursday, July 7th, 2011 | No Comments

You receive a marketing piece via mail…and Wow! Or you log onto a website and the embedded flash reminds you of a Vegas show. My first, fleeting thought is – “Someone dropped some cash on that…!” Hold that thought…because there’s a deeper question that begs answering. And it’s a question that the ever-changing marketing landscape [...]

How to Declare Your Independence & Market Your Services More Profitably

By on Tuesday, July 5th, 2011 | No Comments

Some post-Independence Day reflection has me thinking about the value of the holiday – given what it represents. We celebrate with fireworks, grilling some form of meat, sipping a cold beverage, hanging-out with friends and family. And we remember – at the “twilight’s last gleaming”…as a celebratory burst of fireworks explodes overhead – to reflect [...]

Do You Have a Social Media Chip-on-Your-Shoulder? (3 Keys to Get Rid of It)

By on Wednesday, June 22nd, 2011 | No Comments

Trust and authenticity are the currency of social media. And your Facebook page alongside your Twitter account and blog are the places where you should lavishly spread that currency around. I emphasized trust and authenticity in a recent post because people are now so oriented to interacting with dental companies, dental practices, and dental supply [...]

If You’ve Ever Been Duped with Fine-Print (Or Been the Dup-er)…Read This!

By on Tuesday, June 21st, 2011 | No Comments

If you’ve ever been teased or pranked – you know the feeling. It’s irritating to be duped. And while duped might be a bit strong, it carries the emotional punch necessary to explain what I’m talking about. Occasionally I receive a mailer with a headline announcing something like a SPECIAL PRICE…etc.The layout and content do [...]

3 Questions Dental Web Copywriting Must Answer…or Else

By on Thursday, June 16th, 2011 | No Comments

Picture a large sports venue with a seating capacity of 40 to 50,000. Put yourself as a dental marketer or a dental service provider in one of those thousands of seats. The stadium announcer booms out (Why? I don’t know. But stick with me…), “This just in…a local dental practice seeks a substantial supply of [...]

The web has changed – do you know what to do?

By on Tuesday, June 14th, 2011 | No Comments

As a dental service provider or dental marketer, let’s agree you want a piece of the online action. But how does your web presence compete for the attention of today’s savvy web surfers. And once you’ve established an online presence – that brings in business – how do you keep it? You do know the [...]

3 Ways to Step-Away-from-the-Crowd with Better Dental Copywriting

By on Thursday, June 9th, 2011 | No Comments

Do you know how much marketing content is published in the dental industry? Your response is probably like mine – “How much…? Not sure. But a lot!” Your approach to copywriting as a dental marketer, dental supplier, or dental service provider will most likely follow a certain pattern. But the issue is always – will [...]

What’s unique about you?

By on Wednesday, June 8th, 2011 | No Comments

My wife and I enjoyed dinner and good conversation with a friend last evening. Part of our conversation was about the value we bring to our work and the opportunities the marketplace gives us. Our friend is pursuing new job opportunities (and I happened to renew/write her resume – another value-add benefit of knowing effective [...]

Does your dental marketing content survive the “3-second” rule?

By on Tuesday, June 7th, 2011 | No Comments

You’re enjoying a favorite snack at home. And suddenly the morsel slips from your paws and on to the floor! That unfortunate moment sets a rule into play jokingly known as the “10-second rule.” Basically, the rule holds that any food item remains edible if it’s quickly scooped up and dusted off within ten seconds [...]

How to Clean-up Your Copywriting for More Profitable Marketing

By on Tuesday, May 31st, 2011 | No Comments

My wife gets the urge, on occasion, to have a garage sale. So we teamed up with a couple of neighbors on either side of us (one of them did the advertising so it was a nice way to piggy-back on their efforts) to unload some of our stuff. For those in other cultures, or [...]