Is your marketing copy directionally-challenged?

Posts Tagged ‘lifestyle marketing’

Is your marketing copy directionally-challenged?

By on Thursday, May 12th, 2011 | No Comments

My daughter had missed a turnpike exit. She called me frantic about what to do next. I knew. And I could picture her location from years of driving the same route. But what I knew and what she was experiencing were two very different things. She: panic…OMG…! Me: “it’s okay…take a deep breath…I’ll get you [...]

3 Fundamentals for Publishing an Enewsletter as a Follow-up Tool

By on Tuesday, May 10th, 2011 | No Comments

The problem may not be your lack of follow-up but how consistently you lack it. Think about it! You have good intentions when it comes to following up on prospects and potential leads in your dental marketing. But how many times can you draft an email or hand-written note and keep doing it over and [...]

What a toddler taught me about marketing

By on Monday, May 9th, 2011 | No Comments

My almost-2-year-old grandson loves books. He walks across the room book in hand, plops down beside me and we read together. One of the books in his stash of favorites is – “What Do Babies Need?” He’s now several months removed from baby-hood. But he’s still occasionally captivated by the pictures and short answers that [...]

Does Your Dental Marketing Content Need to Get-a-Life?

By on Monday, May 2nd, 2011 | No Comments

What motivates someone to purchase a product or use a service? Think about your most recent purchase. Consider the promotion that led you to hand-over your earnings. Freelance copywriter and author, Bob Bly introduced me to a concept in one of his articles. A colleague revealed [in his opinion] that people don’t necessarily care about [...]

Posts Tagged ‘lifestyle marketing’