Posts Tagged ‘marketing headlines’

How to Create Headlines That Compel a Positive Response to Your Dental Marketing Content

How important are headlines? Before I reveal how to create them, understand that your dental promotions, dental web page copy, and even your dental blog posts can succeed or fail based on the headline. Advertising and copywriting legend, John Caples, once said they are the most important part of your advertisement. He proved his point […]


What a Back-Handed Criticism Taught Me About Watching My Language and How It Can Improve Your Dental Website Content

A criticism recently got under my skin. I prefer to roll with push-back but this one irritated me given my experience and expertise. It involved a discussion about a website’s language, tone, and readability. By the way, each are vital on your dental website and in your dental marketing. Let’s make one thing clear – […]


4 Words That Can Transform Your Dental Marketing Copy

Benefits sell! That’s core to effective copywriting and the power language you need to promote your dental services. The Sunday edition of my local newspaper featured two ads that got my attention. How they got my attention is what’s important to this post (realize henceforth – I’m more critical than the average reader). First, it […]


If You’ve Ever Been Duped with Fine-Print (Or Been the Dup-er)…Read This!

If you’ve ever been teased or pranked – you know the feeling. It’s irritating to be duped. And while duped might be a bit strong, it carries the emotional punch necessary to explain what I’m talking about. Occasionally I receive a mailer with a headline announcing something like a SPECIAL PRICE…etc.The layout and content do […]

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