I was “in love.” And I couldn’t wait to get my next perfume-scented letter (hey, we were giddy teenagers…cut us some slack). Ahh…the joys of adolescent “romance.”
I remember those younger days when I anxiously waited for the US Postal vehicle to make it’s way down my street…to my mailbox!
Here’s a thought – without all the fluffy romantic stuff. Imagine…
…your client list feeling that sense of anticipation I just described when your next promotional email arrives in their inbox.
Is it possible? Yes. And there are 3 ways you can add some allure to your dental product and dental service email promotions…and enjoy profits to boot.
These are the 3 most important (and overlooked) elements of email promotions.
1–The Lead
Why? It’s where you connect with the readers (your client or potential client) and build a relationship.
I go with a *story-based* lead 90% of the time. Notice how I started this one.
Stories, current events, movies, personal life experiences are relevant and compelling. They increase the potential of your entire email being read – especially to the point of the all-important *click-through* link (more on that in another post).
2–The Transition
This keeps you from “shifting-without-the-clutch.” Like when you’re driving a vehicle with a standard (not automatic) transmission. Don’t think high-end sports car. They’re much too smooth. Think 19?? pick-up truck. The kind your grandpa had down on the farm. Remember that gear-grinding noise when the clutch wasn’t engaged when shifting.
That “gear-grinding” happens when you make sudden or disconnected transitions of thought in an email promotion.
I know this probably sounds like a lot of effort to put into a simple email. But, if you want them read and clicked-through to a product or service offer on your website/webpage – you’ll give significant thought to how you “shift” from one element to the next.
Seamless, smooth transitions!
And now…drum-roll please…the most important element of your email promotion…#3
3–The Subject Line
Most emails fail here! Compelling content, smooth transitions, a well-placed click-through link in the email body… even a strategically designed website awaiting your client’s or prospect’s arrival. They’re worthless if your subject line doesn’t persuade them to open the email.
For starters – take a look at your inbox. Critically review the subject lines of your favorite enewsletters you subscribe to and other email you receive. What compels you to open & read or delete?
Subject line wording matters. Read and learn.
And remember…