Dental social media
How to Be Attentive to Your Dental Website Visitors So They Connect with You Long-term
Our oldest daughter gave birth this week. So, my wife and I welcomed a granddaughter to our trio of grand children.
There’s a fascinating innocence and dependence innate to a newborn. Be aware of the same fascinations in your dental marketing content.
A newborn is all about parental attention. Without life sustaining attention survival is at risk.
Attention-deficit
I’ve written in numerous posts that the days of merely building and launching a dental website and expecting a noticeable return on investment is no longer acceptable. The set-it-and-forget-it or if-we-build-it-they-will-come mindset dooms you to frustration.
Imagine celebrating the long-awaited birth of a child. Tears flow, high-fives and handshakes are exchanged, happy parents, siblings, grandparents, aunts and uncles hold and cuddle the newborn.
Now imagine nestling the baby comfortably in his/her crib then placing a bag of diapers, wipes, and a full bottle next to them and saying, “Hey, sweetie welcome to world…let us know when you need something…”
Babies aren’t self-sufficient. And neither is your online dental marketing.
Self-serve or self-sufficient?
Self-sufficiency implies the ability to care for yourself without the assistance of another. Self-service is about having necessary, appealing resources available for the choosing when you’re ready or in need.
Think of your dental website as a self-service platform. But that doesn’t imply that you must hover over it.
Some are old enough to remember or fortunate enough to live in locales where full-service gas/fueling stations exist. You drove in, lowered your window, and an attendant asked how much fuel you wanted. While it was pumped into your tank the attendant washed your windows, checked your oil and fluid levels, and handled payment without you ever having to leave your vehicle.
Good ole’ days, right? Perhaps.
Your site visitors are more accustomed to anonymity. They prefer more of a self-service approach.
And they want access to useful information when they visit your website on their time, at their convenience.
How to Be Attentive to Your Dental Website Visitors So They Aren’t Required to Fend for Themselves and Seek Solutions Elsewhere
Respond to their “cries” for help.
I have no intention of being dramatic. Nor do I want to imply that your website visitors are needy, whiny individuals.
I’m following my newborn metaphor here, so bear with me as a new grandparent.
Newborns cry a lot!
It’s not always a cry for help. Sometimes it’s about hunger, a diaper change, or the need for security.
Life outside the womb is different than the predictable, warm, cozy environment of Mom’s tummy. There’s noise, bright lights, glaring eyes, hands on and off, ups and downs.
Your website visitors arrive on your site with a need. They’re looking for answers, your services, a solution to their problem or relief for their pain, etc.
- Be responsive. Anticipate their needs, wants, and desires. Create content via articles, blog posts, etc that reveal your understanding of their circumstances.
- Listen in advance. Your best help comes from a position of understanding. Dial into social media posts, tune into trends being talked about, read between the lines of your reviews and survey responses.
- Empathize through education. Provide informative content that supports your efforts to understand the needs of your web visitors.
Change when necessary.
People are accustomed to options. Change the channel occasionally.
- Provide multiple ways to connect with your services and related expertise.
- Switch-up your content delivery to include written (article/blog, email), audio (podcasts), visual (Periscope, YouTube, Pinterest), and social (Facebook, Twitter, Instagram).
Keep your audience well-fed.
Be consistent. Keep your content channel(s) topped-off.
- Audit your services. List the topics and sub-topics within each.
- Create content around your service audit. Use articles, blog posts, etc to dive deeper into the benefits of a particular service.
- Curate and share content relevant to your “audience.” Post links to informative content via your chosen social media channels (Facebook, Twitter, etc.).
Happy website visitors (like happy babies) thrive in a supportive, attentive environment. Make your website a warm, inviting place for your clients and patients.
Implement the Power-of-One and Eliminate Dental Marketing Overload
I gave myself permission. It helped me narrow my options and relax more than I would have otherwise.
Trying to accomplish too much all at once leads to frustration and unproductive outcomes. This holds true in your dental marketing copy and content too.
Back to my “permission” moment…
Extended holiday weekends beg for a laundry-list of tasks to be accomplished. That’s the proverbial “road-most-traveled.”
I chose “the-road-less-traveled” this time around. And as author, Scott Peck, once discovered, “it made all the difference…”
I featured this idea of narrowing your focus in a recent post. Specifically, it was about knowing your audience well enough to market to “one” person instead of the collective masses.
The power-of-one
A copywriting mentor, Mark Ford (aka, Michael Masterson) says,
“Stir…one core emotion
Emphasize…one good idea
Tell…one captivating story
Direct your prospect to…one inevitable response.”
It’s easy these days to have too many dental marketing channels sending out too many signals (offers and promotions). It’s a symptom, perhaps, of scarcity-thinking.
That’s being afraid that if you don’t throw enough deals, promotions, offers, sales, discounts, coupons, percentage-savings, etc at your patient or client list, you’ll “starve” from lack of bookings.
What’s enough? Sure, I get that throwing more “seed” increases the odds that you’ll “reap-a-harvest.”
But these days, there’s a risk of people becoming numbed to your offers. They’re “shopping” the lowest bidder in terms of percentage discounts and special offers.
Minimalism and marketing
Market by a factor of “one.” Approach your marketing message and the content you distribute like I did my weekend.
Give yourself permission to simplify and narrow your focus. Adopt and adapt a power-of-one mindset with every marketing effort.
1-”Stir ONE CORE EMOTION”
Think about each of your dental practice or dental business services. Deeply explore the benefits of each service.
Now…attach an emotion to each benefit.
For example, what core emotion follows the benefit(s) associated with teeth whitening?
Teeth whitening, for instance, creates an emotion of “confidence.” – Write to that! Do the same for each of your services before you create another related marketing promotion.
Create content around ONE CORE EMOTION. Avoid tangents that distract from that ONE message within that specific piece of content.
2-Focus on ONE BIG IDEA
Too many themes or “ideas” damage the impact of your marketing message. Decide what you want your dental marketing message to promote.
And remember you’re not promoting a service or a product. You’re promoting a benefit (that “stirs one core emotion)!
Focus on the one-thing the particular service being promoted does for your patient or client. Again, think through your services strategically like you did when attaching emotions to each.
Create content that highlights, exploits, showcases, and builds on that ONE BIG IDEA. If you have more than one idea, relax.
The beauty of content marketing is that you’re not limited to a single marketing effort. There’s always the next blog post, article, podcast, or social media post.
Let your ideas ferment. Then share them one at a time with your audience.
3-Share ONE CAPTIVATING STORY
Consider the “story” as a picture of your patient/client using or interacting with your service or product. Restrain yourself from telling about everything the service does all at once.
Give your audience time to see themselves in the “story.” You wouldn’t wear two pairs of shoes at the same time. So don’t expect your marketing to ask readers to walk in more than one pair of shoes on their journey through your current promotion.
Pick a theme. Stick with it until the next “chapter” (e.g. blog post, article, newsletter, etc.).
4-Compel ONE RESPONSE
It helps to use a one word call to action. “Schedule,” “contact,” “call,” “click,” “join,” “invite,” “bring,” etc are single words that compel a specific action.
Avoid using copy/content “bloat” like – “We would like to ask you to…,” “We’re proud to invite you to…,” etc. Ask for the response early in your promotion and ask for it again in the middle and again at the end.
Cut the passive language. Ask your reader to do something (one thing) NOW!
Re-start your dental marketing with a simple, singular approach. Give yourself permission to do ONE thing and perhaps your audience will give you their permission.
How to Connect with Your “Audience” by Talking to “One” (Person) Through Your Dental Marketing Content
She mentioned Seth Godin and that immediately tipped the conversation we were having. If a conversation about dental marketing includes his name you can bet you’re on to something good.
Actually the context was about the readability-factor of dental industry blog and article content. Seth Godin was mentioned as a benchmark for readable, actionable, audience focused content (more on that in a moment).
If you’re a fan of his marketing wisdom and writing style, you know what I’m talking about. And if you’re not up to speed on him, take a moment, go to Amazon, your favorite local book retailer or library, and browse his titles and chapter excerpts.
In the meantime, subscribe to his blog feed and connect with him on social media. Seth Godin is always creating a “ruckus,” as he likes to say.
The “magic”
Dental marketing shouldn’t be “rocket-science.” Frankly, why should any marketing be complicated?
Once you get past the “funnels,” sales-speak, latest guru webinars, etc., dental marketing is about connecting with people – your audience.
Written, audio, video, or social content – whatever you use – must be audience-centric.
What is “audience-centric?”
Who is your “audience?”
And…
How do you connect with them?
What my colleague referenced about Seth Godin had to do with the tone, tightness, and readability of his published content. No doubt, he gets his point across in fewer words than most…and it radically jolts your conventional thinking about marketing and connecting with your audience.
Being Audience-centric
Writing content for the sake of writing it or writing it in a way that sounds like everyone else’s misses the target. Centric (focused) content considers who is reading YOUR writing.
For example, if you’re a dentist, who reads your dental practice website?
The general public? Colleagues? More often the general public than your colleagues.
Audience-centric tip: Write to one person not a crowd. Think: a potential new patient, a person with dental pain, someone with insurance benefits remaining who has a dental implant in their treatment plan, etc. Action: Keep your dental website’s Service/Procedure pages brief (250-300 words max). Include links to useful, informative blog/article content on your site that are centered on topics of interest to your audience. Create a “ruckus”: Practice fearless curiosity. Discover what interests, frustrates, or loses individuals in your “audience” by listening to their questions, reviews, and survey comments. Write to that!
Having Audience-connection
Knowing your audience – their questions, pain, goals, etc. – enables you to create content that connects on an emotional, rather than intellectual, level. Dental website or marketing content that sounds like a CE course for industry insiders misses where people live.
Audience-Connection tip: Write and create content that’s readable and time-conscious. Think: how a person accesses your content – mobile device (smartphone, tablet, etc.) more often than desktop. Action: Practice excellent “word-economy.” Make your point with short, tight, crisp sentences. Remember that complicated, long, wordy sentences numb your reader. Create a “ruckus”: In your content, minimize features (how great, educated, new, state-of-the-art, etc that you/your services are), maximize benefits (what your services do FOR your reader/site visitor), and tell them what to do (call-to-action) to schedule, contact you, purchase, etc your services.
It’s about one-to-one connection. Make sure your dental marketing content connects!
I’ll toss it to Seth Godin to put a wrap on it.
“Be genuine. Be remarkable. Be worth connecting with.” – Seth Godin
3 Ways to Deliver Value Through Your Dental Marketing Content to the Masses Searching for Your Services
“You add about as much value as the ‘g’ in lasagna.” – @BillMurray (not the actor) via Twitter
I chuckled while scanning my Twitter timeline as the above quote got my attention. It’s blunt but there’s a principle you shouldn’t ignore.
Whatever you do, don’t be a “g.”
It’s vital to your dental marketing success that you avoid being the “g.” As quoted, the “g” adds no value.
In the language context it occupies a necessary space, a keystroke, within a yummy word. But it’s silent and holds no value beyond the word’s spelling.
I’m not going to debate the nuances of the English language here. That’s not my point.
Here’s the principle: Your dental marketing content – especially online – should add value to your readers and dental website visitors.
There’s two reasons I’ve been beating this “drum” on recent posts.
One, is because the volume of dentists, dental professionals, and dental marketers who are “getting-it” is increasing as we speak. If that’s you, you’re dialed-in to the digital marketing reality that having a dental website is ONLY the beginning.
There’s more and you know it.
You’ve adopted the content marketing mantra that valuable, useful content, consistently published, and distributed via a blog/article page, a podcast, social media, etc is how you build a trusting audience – an audience of readers who will gladly use your services because they trust your expert content.
The second reason for beating the “content-drum?”
A significant number (I’m sad to say) still rely on high-word count, feature-heavy, technical web pages full of dental-speak that colleagues understand but the general public quickly click away from. Not because they’re “dumb” but because the content is “numb” (typical, expected, overdone, and over-used).
How to Deliver Value Through Your Online Dental Marketing Content to the Masses Searching for Your Services
1-Publish Tight, Accessible Content
“Tight” content is readable. Copy and content readability involves a conversational flow.
Write and publish content that your readers can easily scan and understand. Keep in mind that most are reading your content (and viewing your website) on a smartphone or mobile device like an iPad or tablet.
Accessibility is vital to your digital marketing success. The tighter and less wordy your copy/content is the better for how your reader commonly accesses it.
2-Deliver Useful Content Consistently
I’m often asked, “How frequently should I publish or distribute my content?” Opinions vary.
At a minimum I encourage dental professionals to publish every other week or two times per month – minimum! Weekly is best (four times per month on average).
Consistency builds momentum. And the quicker you build momentum with valuable, useful content via a blog, podcast, or social media channels the more trusted you and your expertise become.
Brainstorm and write down the questions your patients or clients are asking. What topics emerge that you could answer through a 400 to 500 word article/blog post?
Create and update an editorial calendar. List topics that apply to certain dental “seasons” (Late summer: back-to-school, Fall/Holiday: end of year insurance benefits, Spring/Early Summer: teeth whitening and cosmetic dentistry for wedding and prom season, Etc.).
Hire/contract with a skilled copywriter or blog content writer who understands the dental “landscape.”
3-Compel with an Easy, Clear Call-to-Action
Inform your readers what the next step is. Compel them to take it.
Use “action” words like “Schedule,” “Contact Us,” “Request,” “Click here,” Etc.
Remove the passive language from your website content. Words like “Welcome to…,” “We’re proud to announce…,” “We would like to…,” “Please…,” imply passivity and permission.
Tell readers about the benefits of your services and ask them to do something specific to access them.
Deliver value through every piece of content you publish. It’s how you build trust, gain attention…and avoid being a “g.”
The Better Strategy for Compelling People and Building Trust Through Your Dental Marketing
I spend a lot of intentional time with our six year old grandson. Our interactions are full of insights that I’ve frequently shared.
He said something recently that opened my eyes. It’s a compelling strategy you might be failing to use to your advantage in your dental marketing.
For example, he has a preset against naps these days. Hey, he’s moving from the world of Pre-K (where naps are required) to the new territory of Kindergarten (where naps aren’t part of the daily routine).
He couldn’t be more thrilled. I, on the other hand, make good use of the daily power nap to stay productive and healthy.
The grandson and I were hanging out recently. Following lunch seemed like a good time to re-introduce him to the power of napping.
I knew I couldn’t just charge in with my “promotional agenda” (“Naps are a good thing – we should take one now,”). So, I crafted my “headline” and “lead” like all marketing strategist G-Pa’s do – I promoted the dull, numbing term “nap,” by calling it “Power-Spa Time.”
My “market research” discovered that he had been curious about my wife and I’s yoga mats. As long as he knew them as yoga mats I believed he’d be none the wiser to my subtle use of them as a “nap mat.”
We rolled them out. I coached him in the fine art of laying back, taking a few deep cleansing breaths, and slowly closing our eyes to fully embrace “power spa time.”
A couple of minutes in, the gig was up!
My restful silence was quickly interrupted by his words, “G-Pa, this is just a nap!”
Busted!
The common failure in marketing is believing that people can be “sold” before they understand or have been intentionally informed about the underlying benefits.
I could go a few different directions with my grandson’s comment and with the previous statement I just made.
And yet the deeper truth within that statement is realizing that even before you arrive at a benefit driven buying decision you must authentically prove yourself trustworthy.
And these days trust-in-marketing is best built on a foundation of usefulness.
How content can improve the trust that patients and clients place in you and your dental services.
Content is up-front with information that builds trust over time.
Back to the grandson – I’m wise enough to know that if I had said to him, “Get the nap mats buddy…throw some pillows down…it’s nap time,” he would have been outta there.
And even though I attempted to promote the “nap” using compelling words like “power” and “spa,” he was not informed enough to grasp the pure value of napping to his health, etc. In fact, that’s probably a stretch for anyone in his age demographic (Bonus tip: Know your market).
- Strategically choose the words you use in your dental marketing. It’s easy to believe that everyone understands the newest industry-speak (when in reality they don’t and perhaps don’t care).
- Listen to your patients and clients. What emotional clues are they giving you in their conversations at an appointment, through reviews, or survey feedback?
- Track and log the “power words” they’re actually using that tip you to their pain, values, emotions, and don’t miss this – their questions!
- Create blog posts, articles, e-newsletters, podcasts, social media posts, etc around answers to those questions and insights.
Valuable information that shows you know them and that you’re listening leads to trust.
Content is useful, sharable, and portable.
I can nap anywhere. Sure, I have my fave locations and positions.
Our grandson? Again, he has a preset bias against naps at this phase of his life.
It doesn’t matter how I packaged it or promoted it – he’s not “buying.” At least, not now…in this season of his life.
There will come a day…
- Be patient with your content marketing strategy. Not everyone is ready to “take a nap” or even believe it’s necessary at the moment. What’s the “nap” your patient or client is ready to embrace? Know this and create content that informs then step by step.
- Show up on your patient’s and client’s radar when they’re ready. Create content now – searchable (keywords), useful (listen), and readable (share-worthy) content.
- Have a bias for usefulness and accessibility. Value your dental website blog or article page more than you do your traditional web pages (Home, About Us, Services).
Information is more portable when it’s informative, available, and worthy of sharing.
Content is unbiased.
My appreciation for naps is lost on our grandson. He would benefit but he has other ways to invest his time.
Your patients and clients are no different.
- Create a higher percentage of content that helps before you create another “special-promotion-deal-of-the-month.” This will only scare you (or turn you off) if you still hold to the marketing mindset that – “Hype backed up by fine-print keeps the practice or business afloat.” Like our grandson and naps – people ain’t buyin’ it!
- Persuade and compel through valuable, conversationally toned, informative content. Produce marketing content that gives readers answers to their questions and concerns.
- Evaluate your blog posts, articles, and social media by it’s educational value more than its promotional creativity. Eye-candy graphics and wording gets attention – no doubt – but it fades in numbing-fashion if it fails to open their eyes to something of value…something readers can use.
There will come a day when our grandson relaxes his bias against naps. In the meantime, I’ll be content to subtly inform him through my re-energized health and productivity.
3 Strategies to Stop a Common Mistake You Could Be Making on Your Dental Website
Our grandson is sharp. As a six year old he’s also incredibly random.
He blends his thoughts with the skill of a chef. And it’s most entertaining when his conversations shift-without-a-clutch as he jumps from one topic to another.
Yes, we laugh a lot when he’s around. Good times.
Randomness has me wondering. I don’t often rant in my posts…but today…well…here goes.
These days it appears that many dental professionals (and I suspect other industry pros as well) still don’t get-it when it comes to their dental web page content.
Cliche’ ALERT!
If I’ve heard it once I’ve heard it a thousand times from clients – “We want more substance on our internal web pages….Why bullet points…Where’s the (self-indulgent) information about our state-of-the-art thingamajig…??” Geez!
I’ll stop there. But I won’t stop my bold appeal – there’s a place for information and so-called substance and it’s not necessarily on your standard, internal web pages (Hang tight, I’ll clue you in shortly.)
Do your dental website readers really care?
That’s a good question. And you should give significant strategic thought to it.
As a copywriter and content strategist I certainly do. In fact, that question is where I live when writing.
Put yourself in the shoes of a potential new patient or a client (if you’re a dental business other than a dental practice). They find your website or content as result of a search.
Typically that search is driven by the use of a specific keyword or key phrase. But actually reading your content when they arrive is a completely different issue.
Is there more to online search success than SEO?
It’s not necessarily because you stuffed your internal web pages like the gluttonous rampage of a person on their third trip to the all-you-can-eat buffet line. Today’s search success (leading some to prophesy that “SEO is dead”) has more to do with usefulness and authority than it does keyword strategy.
Say again…?
That last sentence will perhaps get me in trouble with some. But I’m worn-out with crap content that attempts to game the search engines and funnel people into something more than it informs, educates, and provides solid solutions.
Maybe it’s because I’m not an SEO rock star (I’m really somewhat okay with that). But the more I learn and expand my bandwidth, the less inclined I am to be a “gamer” with my new-found knowledge and skill.
Mostly, I want to help people because I believe in the power of words to persuade, coach, help, assist, create breakthroughs, lead, feed, encourage, serve, promote, compel, on and on I could go. I love words.
And you should love the power of words too.
But not random, misplaced, or otherwise overused words. Who reads them?
And frankly…who cares?
1-Deliver value and your value will increase.
Design your internal web page content (Home page, About page, Services/Product pages, etc.) as crisp, to the point, and benefit oriented as possible. Trash the industry-speak, “feature-focus,” “est-syndrome (greatest, latest – you get the picture), and “state-of-the-art-cutting-edge” drivel.
2-Lose the idea that high word count (on internal pages – see above) is the ticket to search success.
Maybe it helps (and I said, “maybe”). But maybe you’re better served by serving your readers with more words on those pages that are capable of delivering the value you want to deliver. Internal web pages (again, see above) are for one purpose – to establish a credible call-to-action. For the dental practice that’s a scheduled appointment. For the dental industry business that’s a client lead, inquiry, or purchase order. Period. Why numb your readers/visitors with the sound of your own voice because you think you must?
3-Build your authority and increase your “word-count” where it has greater valued readability.
Blog, write informative articles, create high-value digital newsletters, podcast, use images, info-graphics, video, and social media channels. Words carry more weight there than they do tucked away on internal pages where people are numbed and disinclined to visit…much less read.
Web visitors and content readers these days are onto you. They know the gig, especially when clicking on a dental practice website.
One pretty, smiling stock photo image says it all. And the response is all too familiar – “We’ve been here before…Tell us something about your dental practice (or even better – your expertise) we haven’t already read a thousand times…”
Want to build credibility and authority?
- Be different than the dental practice or dental business down-the-street in your website content.
- Focus your site visitor’s and reader’s attention on information they can use and that’s packed with solutions.
That’s not random. These days it’s the most strategic thing you can do in your dental marketing via your website.
Try Free-Flying Content Creation and Watch Your Dental Marketing Soar
Sometimes you do it just for the sheer joy. That’s what came to mind as I watched the bird soaring overhead.
Call it your “sweet-spot” or your “wheelhouse.” The expertise you have gives you a certain freedom that you can use to your dental marketing advantage.
The Mississippi Kites nesting high in the branches of our backyard tree “get it.” This species of bird, common to my region, appear to fly because they can but also because it’s such a joy.
I’ll sit on my patio watching them. They freely ride the thermals in the summer sky – dipping, gliding, soaring.
Freedom with no agenda
Marketing is a strategic endeavor. Seldom do you share content, a tweet, a Facebook post, or an email without an “agenda.”
What would happen if you took a “just-because” approach? And what would that look like?
The kite (bird) soaring above my neighborhood experiences a kind of “just-because” freedom you should pursue in your dental marketing.
Picture this…
When you have something to say or share, why not send an email, publish a blog post, post on social media for the sheer joy of doing so.
Share your knowledge and expertise without expecting anything in return.
That might initially seem like a waste. After all, you earned your position, built your practice or business with your bare hands and buckets of sweat. Right?
I don’t blame you for wanting some credit. And certainly the best credit comes in the form of compensated services.
These days, people flock (speaking of birds) to authority. This is vitally true in the online, digital space via your web content.
Let the R.O.I. (Return On Investment) take care of itself.
The R.O.I. of your online, digital content extends way beyond your intentions. You can SEO-it, measure it, analyze it – and I recommend doing that within reason.
But the ultimate test of your investment is how useful you are to your reader or page visitor. Once they give you their time and then their trust by returning for more of your content you are on the way to a new kind of marketing freedom.
I’ve said it before, the days of building a dental website, setting-it-and-forgetting-it are gone! You must return again and again with consistent, useful stream of content to see a return.
Why?
Web visitors are easily bored, overloaded with information, saturated with industry-speak, and hungry for useful, authoritative expertise.
It’s your “wheelhouse.” Grind it out!
I’m not suggesting that you make content creation a daily, heavy “grind.” Quite the contrary.
Rather, approach it like the Mississippi Kite soaring above my backyard. “Fly” free, my friend…!
Free up time and resources to freely create free content. These days nothing builds authority and showcases your expertise more than marketing via relevant, useful content.
- Launch, re-launch, or replenish your current blog or article page. Give more attention to your ongoing content feed than you do the eye-candy design temptations or word-count concerns common to dental website design. Consistent, useful content holds your readers attention and delivers value. If they trust your expertise they’ll more likely give you their time and business loyalty.
- Provide multiple channels of content access. It’s safe to assume that some are readers (blog posts, enewsletters, email, ebooks, Twitter, Facebook posts, etc.). Others are listeners (audio content, podcasts, audio chats, etc.). And some are viewers who prefer visual content (YouTube, Pinterest, Instagram, webinars, etc.). Know your “tribe.” Patients and clients come in all flavors and so should your content (and how it’s delivered).
- Expect and ask for feedback. What you ask for can be measured. Reviews, shares, mentions, retweets (on Twitter) – these are votes for (or sometimes against) your services and the content you use to promote them. Ask, survey, and turn those nuggets of vital feedback into more useful content that serves your growing “tribe” of patients and clients.
Freedom isn’t necessarily “free.” But it is freeing to soar above the noise of today’s marketing landscape.
Freely create content or hire someone to do it for you. Whatever you do, give some “wings” to your expertise. The sky’s-the-limit!