Dental web content that works
How to Create a Better Path to Your Services Using Informative Dental Content
Though I can’t remember the source or a few details – the story is still practical. Especially as it relates to establishing your authority and influence via well-timed, informative dental copywriting and dental content.
Here’s the story as I remember it…
A developer built a multi-story office complex on several acres. The general structure was in place. Now came time for sidewalks and landscaping.
His contractor was quick to plot out the location of various greenbelt and water features and sidewalks throughout the pristine acreage. The location of sidewalks would follow the predictable layout leading to all points of entry from an expansive multi-story parking facility.
The developer placed a pause on the sidewalk construction. He asked the contractor to delay for a few weeks.
The perplexed contractor pushed-back asking why, knowing that sidewalks are standard for such a facility. And noted that any delays would create problems for the already beautiful landscaping being placed.
The developer held his ground while offering his somewhat outside-the-box wisdom.
Being practical, it made more sense to him that the people using the facility on a daily basis determine where the sidewalks should be placed.
He noted that people predictably walk where they have the easiest and most convenient access to the facility. In his experience, sidewalks are best placed where the highest percentage of foot traffic travels to and from the facility.
His wisdom: let the people create the path then place the sidewalk where they routinely to walk.
Are you building “sidewalks” with your dental content that no one’s using?
Traffic is everything to your online presence as a dental practice or dental service provider. Patients and/or clients arrive, stay, and then exit your dental website for a variety of reasons.
As important as navigation and trendy eye-candy graphics are to many – they matter less to your target audience than you might think.
Why?
Everyone’s doing it or done it…countless times. What was once trendy is now numbing and a distraction to what site visitors come to your site looking for.
Investing thousands in a flashy, trendy, or otherwise templated website is like placing a sidewalk where no one’s walking – simply because it’s where you think a “sidewalk” should for all practical purposes be placed.
Your dental website visitors are looking for one thing!
Dental services? Yes, but something more.
State-of-the-art technology? A nice feature if you have it…but no!
Amenities like coffee and tea in the waiting area? Again, a nice touch…but again, no!
Contests, give-aways, a chance to be your 1000th “Like” or “Follower” on Facebook or Instagram? Really…?!
I think you get the picture (and if not, you will or your website will continue to be a “sidewalk” that few use).
So, what are your website visitors looking for?
Solutions!
Why?
Because they have a particular problem they believe or at least hope you can solve.
And they’ll find your website and stay on your website to the point of making contact with you if…and only if…you provide solutions to their problems and/or answers to their questions.
Gone are the days when you can throw up a templated, looks-like-every-other-dental-website up on the web, fill it with feature-heavy, industry-speak, technical, self-aggrandizing, flashy content and wait for the phone to ring or the contact forms to pour in.
How to create a path that generates more patient or client leads (without doing what everyone else does)
Know your audience…who’s your avatar?
“A dental patient,” you say.
Right, but who are they?
- What are their health goals?
- How do they view dentistry?
- When was their last examination and cleaning?
- Why haven’t they scheduled treatment that’s been planned?
Those are all dental related questions. But go a bit deeper.
- What embarrasses them about their smile?
- How will they finance treatment they know they need?
- When is their next big social event (e.g. wedding, reunion, interview, etc) that they want to look and feel confident attending?
The latter questions probe a bit deeper. You’re getting to an emotional core when you ask and seek answers to these questions.
Transform your dental website from an “online brochure” to an information platform
This might “sting” a little.
Without consistent, informative published content (e.g. a blog, articles) your dental website is nothing more than an easily discarded online “brochure.”
To step away from you crowd it’s essential that you share your expertise as it directly relates to the “pains” and “desires” of your “audience.”
Realize, the dental seeking public search for your services for basically two reasons:
- They’re in pain and want relief.
- They have an emotional or physical motivation to repair or restore something about their smile.
Sure, there are more reasons but those are fundamentally what compels your “audience” or “avatar” to seek your services.
It’s essential that you position yourself as the “expert.”
How?
Through publishing (weekly is best, bi-weekly at a minimum) informative content that compels a person seeking dentistry (for whatever reason) to schedule.
So, you must “pour your sidewalk” where they’re walking…
- Probe for questions and problems during every opportunity you have with a patient. Your current patients will provide clues to what the dental seeking public desire.
- Keep a running list (spreadsheet, etc) of every seed thought, seed question, or verbatim question or problem you encounter from patients. This is a goldmine for content and copy themes.
- Write conversational content that answers questions and solves problems. Few (really) are doing this. And you’ll grow your influence (and production) when you position yourself as a problem-solver.
Remember, sidewalks provide convenient access to a facility or they’re simply a place to go for a stroll. The easier the access the better.
The same applies to your dental website. Create an informative platform and you’ll make accessing your services easier.
Why Your Dental Content Will Be “Loved” (or Maybe Not)
“I could never love you, because you’ll never love anyone but yourself.”
Ouch! That line from the classic film, Groundhog Day reveals an essential principle that explains why people will read and take-action on your dental content (or not).
Bill Murray’s character, Phil, is attempting to woo (to put it mildly) Rita (Andie MacDowell). But his daily do-over is falling short as does his go-for-broke attempt at declaring his love.
The missing element of most dental content
Attraction is tough. Thus, why many of my client conversations involve a discussion about tried-and-sometimes-failed marketing strategies.
- Direct mail that reads like a warmed-over sales pitch
- Email content that sells and promotes more than it informs or engages
- Website copy that’s more appropriate for a CE course
- Facebook ads that highlight in-house features more than solution-oriented benefits
Desperation can lead to desperate attempts to land the “sale.” It’s equivalent to Phil’s failed attempt at love or proposing marriage on the first date.
You know better…right? Yet, you still invest in what appears to be tried-and-true marketing efforts only to find yourself alone at the end of the bar…or err…business day!
What you need is “seduction!”
Wait…what?
Seduction pure and simple!
To clarify, seduction isn’t about manipulation. As concerns your dental content it’s about…
Knowing who you’re writing to and communicating to their needs.
No manipulation necessary. Instead it’s more of what Brian Clark refers to as a “courtship.”
”I’ve described content marketing as a story you tell over time. If that story places the prospect at the center of the story and delivers the right information at the right time, you have a courtship.” 1
The words “over time” are at the core of how best to use content to market your dental services. Keep in mind that it’s a journey…a courtship (not declaring your “love” on the first date).
Keep them informed (reading) and they’re more likely to take the next step (accept your “proposal”)
Empower their search for solutions
The abundance of information is overwhelming. It’s also “noisy.”
You’ll rise above the “noise” and “clutter” when you become the solution to your dental patients/clients.
- Show them how your services or products benefit their circumstance
- Listen to their questions, comments, and yes…even their negative reviews (improve rather than try to disprove)
- Leverage what you hear/discover into next-step content (e.g. Patient: “I’m embarrassed by my yellow teeth…nervous about an upcoming event…” Your Content: “How Teeth Whitening Can Give You the Confidence to Own-the-Room…” you get the picture)
Write for scanners rather than scourers
Most who consume digital (online) content scan. That’s why it’s vital that you create easily scannable content.
- Compelling, benefit-oriented headlines and sub-heads throughout
- Benefit-rich bullet points that summarize
- Actionable wording instead of industry-speak “fluff”
Writing because you like to hear the sound of your own voice is like having a conversation with yourself.
Worse…no one’s listening (reading).
Remember, if the narrative isn’t about them there’s basically only one other it could be about…hmmm…
Our not-so-loved-Phil would tell you that’s a scenario that’s best not repeated!
- https://www.copyblogger.com/seductive-content/ ↩
Use a Word-of-Mouth Marketing Mindset to Give Your Dental Content an Advantage
A recent conversation with a dental professional gave me a key insight. Here it is…
There’s a big disconnect about the wording of effective dental content.
Our back-and-forth discussion via email prompted my thinking about the clinical vs. conversational tone of dental copy in general. His respectable clinical expertise was somewhat toe-to-toe with my copy and content writing expertise.
I believe there’s a win-win to be achieved. But…the ultimate “win” is for those who consume the practice’s content…or at least it should be.
It’s not about you!
Your top challenge as a dental professional (specifically with your marketing copy and content) is taking the focus off YOU! It’s easy to throw down words touting your latest…greatest…state-of-the-art…cutting edge (shall I continue) innovation or procedure. Add to that the often used technical verbiage that’s more appropriate for clinical journals and colleague conversations.
For this discussion let’s say that dental marketing copy and content has two sole purposes:
- To inform and educate. This is perhaps where my recent conversation ran off the rails. It’s a mistaken notion that informative must equate to industry jargon.
Which leads to the second purpose…
- To compel a specific action – schedule, call, contact, click, reply, etc… This assumes that the dental-services-seeking public are interested in what eliminates their pain, improves their appearance and health, or both.
Dental content is about the reader (patient). It’s their “story” that matters.
So, who are you talking to?
This question must guide every piece of content you publish. It’s where I begin when I’m writing copy and content of any scope.
It’s essential that you create a copy/content “environment” where the reader is the focus. It’s THEIR problem that requires a solution or THEIR question that needs answering.
The result of your sensitivity to them and their problems and questions is where you make connections. And when your copy/content is the vehicle that delivers you could earn a patient or client for life.
Who’s talking?
Apparently tons of people are willing to talk about businesses that make an impression on them. Forester Research confirms that approximately 500 billion word-of-mouth impressions are created daily via social media.
Social interaction is making a difference on the economy. The big question: is it positively impacting yours?
Get this…McKinsey and Company, a management consulting firm, reveal that an estimated two-thirds of the US economy is fueled by word-of-mouth. fn
Let that sink in…
- 500 billion conversational impressions
- Two thirds of the US economy influenced by conversations
The “talk-is-cheap” mantra might best be repackaged as talk-has-extreme-value! Today’s “water-cooler” gatherings are vastly different than a decade ago…and enhancing those connections is helped by the tone of your copy and content.
How a conversational mindset can have a longterm…viral impact on your patient or client relationships
- “Talk” (write) about what matters…to your reader. It’s essential that you listen and then leverage what you hear into solution oriented content. Make sure your expertise (and the language you use about it) isn’t the focus as much as how it solves their problems and/or answers their burning question(s) of the moment.
- Use words that resonate and those that compel your reader. Again, avoid fancy, heady, intellectual, jargon-y sounding language. Find and use relevant synonyms that create culturally appropriate images in your reader’s mind.
Word-of-mouth impressions are powerful because they’re everyday and conversationally driven. Writing like you (and your patients and/or clients) talk keeps the conversation going…and that leads to longterm, healthy relationships.
How to Assure that Your Dental Content is Clear and Useful
I love it when clients “get” what I’m about to share with you! It’s simple really and it can add value to your dental content – online or offline.
I recently wrote the copy for a dental client’s website. The pediatric dental content was brief and to the point – as they preferred.
They asked for a minor revision. It involved copy on a somewhat obscure dental issue. Though pleased with the copy, the client recognized that the existing content could be a bit confusing to their “audience.”
It’s vital that your content connect on a compelling AND clear level with your reader.
I made a minor adjustment to the copy. All it involved was a simple tweak in the language followed by a clarifying explanation of the issue.
I’ll share the “language” I used in a moment.
Clarity first
I’ve written about what is called the “power of one.” It’s the principle that your copy/content is more compelling and useful when it focuses on one, clear idea.
It’s common for marketing or promotional copy/content to take on too much. Words carry weight but too many ideas all at once can weigh-down and confuse your reader.
Narrow your focus to one clear, compelling, big idea. And make sure that idea is clearly communicated (what my client gets).
How to Assure that Your Dental Content is Clearly Useful
1-Know your audience
This is Communication-101. Who are you talking, writing, marketing, promoting to? Dentistry is a technical, knowledge-based industry. As a dentist, your education holds esteemed value to your patients (and it certainly should).
Your audience “pays” for your knowledge and expertise. But that knowledge-base requires a clear explanation when it’s shared with those other than industry colleagues (i.e., your patients).
- View your services through the “eyes” of your patient. Explain, promote, educate them with words they understand. This is a fundamental task of my dental content writing – clarifying and attaching benefits to what is otherwise obscure or irrelevant.
- Get to the benefit level as quickly and clearly as possible. Remember that the benefits of your services must connect with your patient’s emotions. Features, on the other hand, appeal to their logic. Use both (features and benefits) but clarify what you provide around the benefit they will receive.
2-Paint a “picture.”
It’s useful to illustrate the “idea” you’re communicating. This is what I did recently with my client.
I used a few simple words to clarify the complex issue. Instead of using albeit accurate technical language I illustrated it by saying, “Think of it this way…,” then crafted a short connection to a relatable idea.
Those simple words shifted their thinking to something they could understand. When your reader makes the “shift” they inch closer to accepting what you’re communicating.
Art takes work.
Invest time creating clear ways to communicate your services. What can you compare it to? Is there a connection to something your patient(s) know and understand?
3-Tell a story.
This is about your core message. Those who read your content aren’t looking for a screenplay but they are looking for value in what your provide.
The more you draw them into your services the better your outcomes.
- Help your patient see themselves using and benefitting from your service. It’s not about “whiter teeth” it’s really about confidence at their daughter’s wedding or feeling attractive at their upcoming high school reunion.
- List as many plot-lines as you can think of for each of your dental services. By “plot-line” I’m referring to the path you guide them on from problem to solution. What ultimately does this “problem” cause if avoided and what would it look like if they accept the “solution?”
- Mine your reviews, surveys, and patient testimonials for story themes. Patients tell you their story through their post-treatment comments. Listen chair side for clues to your patient’s story. What are they really wanting from the service you’ve treatment planned for them?
That’s story!
Simplify your copy. And remember that clarity adds value to the content you publish to promote your services.
How “Irritating” is Your Dental Content? And is That a Good Thing?
Years ago, I heard author/consultant, Jim Collins (Built to Last, Good to Great), speak. During his talk he said something I will always remember.
Your dental marketing influence on new patients or new clients rises and falls. It will achieve greater consistency when you create and use content according to what I remember Collins saying.
He made this statement about the sharing of ideas and principles – “I want what I share today to be like an irritating grain of sand stuck in the folds of your brain…”
Not to say that you want to “irritate” new or potential patients/clients into action. But the principle applies.
Content irritation?
The goal of your dental marketing content isn’t to irritate in the purest sense of that word. It’s more a matter of sustained front-of-mind presence.
Your potential patients/clients seek their information differently these days. It’s short of reflexive to reach for a smart phone or tablet device and “Google” the answer to their “burning” question.
What shows up in the search queue is vital to your ongoing ability to reach and compel them. More often than not a link to an article will pop-up in their search results.
Are you there?
I’m talking “there” in the sense of having a consistent presence via content that’s useful and relevant to their search. They’re looking for you, a dentist, or you as a dental industry professional and their “pain-point” is the motivation for seeking your services.
Or your new patient is sitting in your operatory following the exam, x-ray, and teeth cleaning as result of your latest promotion. Treatment is necessary.
A treatment plan is being presented. They have a decision to make.
Are they prepped and equipped with the information to make the decision?
Information flows
Your target audience makes decisions based on the compelling quality of the information presented to them. It would make sense that the more, compelling, informative, useful, and available information…the better, right?
Content creates a river effect. It flows towards expectant and otherwise seeking-to-be-informed people, not unlike yourself.
You’re reading this blog for much the same reason. A need or desire for the information prompted you to click a link and read it.
Or it was shared with you via a respected colleague, friend, or social media connection (always appreciated, by the way).
Welcome to the new era of content community.
How to Use Consistent Content to Inform and Compel New Patients or New Clients to Take Action on Your Services
Use the echo-effect.
Become a voice that “echoes” in the consciousness of your patients/clients. This happens when you show up consistently on their “radar” via compelling content.
You have limited hours of operation, marketing dollars to invest, and time to maximize your connections. Content works for you around-the-clock, so to speak.
Create “echo-points!”
- Create and send emails to your patient/client list. Link to relevant blog posts, articles, and/or social media channels. Limit how much you email promotions compared with the amount of “content-echo” you distribute to your list. A will timed email with a link to a relevant content channel could tip a new or current patient/client to take the next step.
- Use voice-mail (if you must rely on phone contact) more strategically. Craft the message (content) you leave with unavailable patients/clients to include a call to action. Avoid saying “call us back,” etc. Give them a reason to feel they’re missing out on something if they don’t return your call.
- Make audio/visual content available for after-hours “echoes.” Use short podcasts, YouTube videos, Periscope, Instagram, GIFs, SnapChat, etc.
Construct a go-to archive of valuable information.
Your online presence (via a website) should resemble a library more than a digital brochure. Archived content (blog posts, articles, videos, podcasts, etc.) set you up as an authority.
- Catalog your posts and articles by category. This improves eye-scan impact and ease of access.
- Use your content platform as reference point for patient/client questions – “What’s your email address? I’ll forward you a link to a blog post/article/podcast that will answer your question…” This gives you an opportunity to “echo.”
Release your collective influence.
This follows the previous tip. Your content becomes a second voice of influence beyond yours and that of your team.
Again, having content to share increases your authority and influence. Plus, not all of your team members (you included) are rock-stars at closing the “deal.” (treatment plans, etc.).
And content relieves all that “salesy-speak” that’s so easy to use when trying to close treatment or a sale.
Content gives you permission to keep promoting – even when you aren’t present…or as a reference point when you are.
Front-of-mind consistency is the strength of your dental content. It’s the type of “irritation” you shouldn’t mind having.
Are There “Gaps” in Your Dental Website That Expose You to Failure?
The recent winter weather did some damage to our property. It’s not significant but some minor repairs are in order.
Timing isn’t always on your side when the weather is involved. But the timing is always right to evaluate your current dental website and close some of the gaps that make your marketing vulnerable to failure.
A gap is precisely what I have in my fence as result of the strong winter winds that blew through my region recently. As I early mentioned, the damage isn’t significant by comparison but my suburban property feels exposed now that I lost two sections of privacy fencing.
Close the gaps
I write a significant amount of webpage copy for dental practices, dental consultants, and dental industry businesses. There’s a gap these days between those that are riding the wave of content marketing strategy (one that I do not believe will go away anytime soon) and those that are either satisfied with their online (website) presence or assume that having one up-and-done is enough.
The gap is widening. If you’re on the side of the fence that values consistent, useful content published via a blog, newsletter, podcast, online course, ebooks, email series’, etc you’re positioned to take your “world” by storm.
On the other hand, if you’re resisting or uninformed about the value of content to stimulate your dental marketing, brace yourself for a storm of frustration. You could find yourself wondering why your dental website visitors arrive but don’t stay…or more important – don’t schedule.
It’s time to close the gaps. You shouldn’t feel exposed to frustration or worse waste your valuable dental marketing dollars over the next 12 months on a website that’s basically a digital brochure.
Exposing Your Dental Website “Gaps” and the Strategic “Repairs” You Can Make to Increase Your Value to Patients or Clients
Assess the “damage”
Your patients/clients visit your website for one, primary reason – to access information about your services. Their response hinges on what they discover in the first few seconds of arriving there.
“Gap”: Thinking it’s necessary to differentiate yourself with flashy web page banners or spotlighting your brand image/logo. You can damage your online influence if you’re solely relying on “creative, visual elements” to compel your site visitor to schedule or contract with you.
Damage assessment solution: Build credibility and potential for repeat site visits by providing simple, understandable answers to the questions your patients/clients are asking.
- Fill-the-gap with blog posts/articles published a minimum of two times per month, a downloadable podcast, a consistently published Q&A-like newsletter, or an easy to access and read ebook.
- Spend your available annual marketing dollars on those strategies that provide useful, valuable information your visitors are seeking.
Clear the “debris”
No doubt, dentistry is a technical industry. Healthcare relies on skilled expertise to diagnose and treat effectively.
“Gap”: Thinking it’s essential to thoroughly explain the technical details of your dental services, treatment, and procedures so your patients/clients will want to schedule/use your services. In essence, believing that the more they know, the more likely they are to view you as an expert and schedule.
There’s a better way…
Clean-up solution: Your authority/expertise is recognized more by your ability to speak your site visitors language. Leave the industry-speak to your communication with colleagues, at conventions, or your local study-club.
- Eliminate “jargon,” “fluff-content,” over explained services/procedures, high word count descriptions, and unnecessary credential data.
- Create a compelling connection with your site visitor through every-day language via conversationally written web page copy, blog posts, articles, newsletters, etc. (to keep the language conversational and every-day it’s a good idea for someone to write it other than you…no offense).
Restore the “solution”
Clarity rules. And simplicity shouldn’t imply poor quality or design.
“Gap”: Thinking that a graphically intense, creatively unique, high word count website will build trust with your audience.
Repair solution: Creative design, more words, and indulgent graphics can make your website more difficult to navigate, to understand, and unclear about what visitors should do next. Ditch the mindset that says, “(Our) website must compete on a creative level with every other dental industry site in our area/region….”
Your patients/clients will visit, stay, return, and schedule your services for one fundamental reason – you provide clear, compelling answers to their questions or solutions to their problems. Clarity and simplicity trump creative.
- Stand out creatively through informative and consistent content. Distribute your creative-vibe via your social media channels (Facebook page, Instagram, YouTube, etc.).
- Be an authoritative resource and you’ll compel trust…and action. And speaking of action – restore your web pages to include a clear call-to-action (e.g. “Contact us to schedule…,” “Click here for more information…,” etc.).
These simple repairs will close the “gaps” in your website and your digital marketing strategy. It’s best to create good exposure for your authority and expertise than to be exposed via ineffective web page content.
4 Strategies to Raise Your Dental Marketing Expectations for a Successful New Year
It wasn’t at all what he expected. And the outcome he experienced reminds me that setting your expectations accurately and appropriately can create new beginnings in your dental marketing.
Our grandson recently asked to “chase” his distasteful medicine with a “spoonful” of sugar. I agreed, casually grabbed a spoon from the drawer, dipped into the container, and delivered his request to a smiling face.
His reaction was priceless. He jumped up from the sofa, sputtering, spewing, and reported his distaste for what was served up saying, “That’s CREAMER!”
In my defense, I do not use sugar in my coffee. That said, I’m accustomed to only spooning a dash of creamer into my morning brew.
I instinctively reached for the creamer thinking it to be sugar. We laughed, as did our grandson after he cleansed his palate with the aforementioned requested sugar treat.
Meeting expectations
You should trust that you’ll receive what you expect. That’s often not the case.
Your audience comes to your dental practice or dental service business with a load of expectations. These days what’s expected has shifted a bit due to how information about your services is consumed.
And speaking of information…
Now’s a perfect time to review and hit refresh on informational content that can help you set your dental marketing expectation for the coming months. And being intentional with your expectations can improve your approach to those nagging New Year’s resolutions you feel compelled to make but fail to fulfill.
Consider this post a dental marketing reboot of some common themes from the past few months of posts.
How to Raise Your Dental Marketing Expectations and Experience a Compelling Amount of Success This Year
Renew your thinking about dental SEO
As I’ve written here before, I do not consider myself to be an SEO expert or specialist. I know enough to be “dangerous” in a sense.
And maybe that’s my point. Too much SEO thinking can blind you on your path to online success.
Here’s the deal (and this much I do know) – SEO isn’t about “gaming” or “baiting” your online presence. True SEO creates search expectations around the delivery of useful, informative, valuable content.
This is SEO, of course. But it’s not the SEO you’re perhaps conditioned to believe you must have on your website or else…
Think SEO but…think about it differently!
- Create content around solutions (answers) to the problems (questions) your online visitors are experiencing (asking).
- Make your website content savvy and the SEO will satisfy your online dental marketing expectations.
Check out more related insight here.
Revise your dental website
A website is only the beginning. It’s not a one-and-done dental marketing strategy.
Think of your website as a platform with access to multiple content channels. Those channels are where your dental “consumers” should be able to easily navigate information that (once again) provides solutions (answers) to their problems (questions).
- Lead with your blog/article page. Lose the mindset that you must have high word count, information-heavy, dental-speak fluff on your service/procedure pages (people read what informs them…not what you think they need to know about x, y, or z dental procedure – that’s your world…not theirs).
- Give your website visitors easy to access, readable, visual, audible content. Think blog, YouTube, and Podcast instead of a Wikipedia-like dental procedure glossary. Instead of a tired-does-anybody-read-it-anyway FAQ page chunk those frequently asked questions into compelling blog posts.
Check out more related insight here.
Re-purpose your content
Having a blog/article page that you consistently publish to gives you options. The more blog/article content you have the greater your ability to re-purpose the content.
Remember…
Some website visitors are readers. Some are visually oriented. Some are listeners.
- (For your “readers”) Re-purpose your written content (blog posts, articles, etc.) into e-books, a call-to-action email series, a newsletter, a tip-sheet, etc.
- (For your “viewers”) Re-purpose your written content into a YouTube video (a vlog), a Periscope, a Slide-Share, an Infographic, or other visual content like a GIF, Meme, etc you can post on your social media channels (Facebook, Instagram, Twitter).
- (For your “listeners”) Re-purpose your written content into a podcast or downloadable MP3.
Check out more related insight here.
Re-orient your marketing mindset (think content)
How?
Rinse and repeat the first three points…because content rules!
I raise my expectations that you’ll continue returning here for more dental marketing perspective weekly throughout the year. Thanks for being part of this community…it’s appreciated!
Happy New Year!