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Social Media

March 27, 2014 Dental Business, Dental Copywriter, Dental Copywriting, Dental email marketing, Dental email promotions, Dental Industry, Dental internet marketing, Dental marketing strategies, Dental promotion ideas, Dental social media, Dental web content that works, Marketing dental services, Social Media No Comments

Stop “Selling” Your Dental Services-Try This!

I started selling when I was around 10 years old (give or take a year or two). If I knew then what I know now, well, who knows?

“Selling” your dental services (I was tempted to use “marketing” because it sounds less,…salesy. More on that in a moment) means being comfortable with the process. If you’re not careful your perception will get in the way.

My involvement in scouting organizations introduced me to sales opportunities (in a roundabout way). It wasn’t the organization itself – though I enjoyed my experiences – it was the collateral.

My scout membership entitled me to a direct mail publication. Boy’s Life would arrive in my mailbox monthly and I’d leaf through the magazine to the back portion.

There, in the back pages, was the marketplace! And what I saw there I considered my ticket to a new bicycle, new shoes, or whatever held my attention at the time. No, it wasn’t the offer of those items but the process I believed would get me there.

An emotional connection

Back of the magazine ads hocked everything. And I dove into the sales funnel head first!

I sold garden seeds, greeting cards, stationery – you name it. My door-to-door-in-my-own-neighborhood taught me some valuable lessons.

I now realize I was more courageous then than I am now. Perhaps my goals were different.

Back to basics

You don’t need to be a master at sales to sell. You simply need to understand the basics of the process.

The secrets to more people and/or dental patients “buying” your dental services isn’t rocket science. Frankly, there’s no need to manipulate the process or engage in the latest shiny-object marketing trends.

“The Three Fundamental Rules of Selling”

I credit my virtual mentor and master copywriter, Michael Masterson, for the following sales basics. You will improve your marketing copy and content a thousand times with his insight.

1-“People don’t like the idea of being sold.”

Goods and services move daily from marketplace to consumer, from dental supplier to end-user, from dental practice to dental patient. Billions of dollars change hands annually in the sales process.

If sales make the world go round, why is it taboo? According to Masterson, “People want to buy, but they don’t want to be sold. Buying implies control. Being sold, the opposite.”

This explains why you prefer to browse. It’s comfortable. Browsing puts you at ease as you view your options.

Perhaps it explains why “browsing” is commonly associated with web usage. The purchases and choices you make online don’t include an invasive, in-your-face salesperson putting the “squeeze” on you.

Put people at ease when marketing your dental services. Give them a “browsing” experience not only on your website (you do have one…right?) but most certainly with your copy and content.

A blog that’s consistently updated with fresh content, a social media presence, and engaging, story-focused, non-salesy email content are effective dental marketing tools. These approaches engage people in the buying process – they compel more than they manipulate.

2-“People buy things for emotional, not rational, reasons.”

Rational people wouldn’t spend the significant amounts of money they do on cars, trips, food, etc. Consider the debt people take-on for those and countless other shiny-things.

People try, buy, and use your dental products and dental services for a reason. You assume that your diagnosis and related treatment plan makes complete rational sense.

But the out-of-pocket costs would say otherwise (even if dental insurance is in play).

For example, why do you buy cars, houses, clothes, jewelry, or take trips you can’t afford? Why do you eat food you know isn’t good for you?

Because it makes you feel good!

There’s an emotional connection to what you invest in or spend money on. Tap into emotions and you’ll connect with people.

Fear, greed, vanity, lust, pride, envy, laziness are a few emotions in your operating system. These powerful emotions have led to the success (and the downfall) of countless people (including you…and me).

Include them in your dental marketing copy and content and you’ll see positive results. Consider what the driving emotion (the real motivation) is behind your client’s or patient’s decision.

This means you’ll need to listen for clues (personal benefits) more than you drone on and on about your latest state-of-the-art this or that. Stop talking about what you/your services can do.

Listen…

Listen to what results the client/patient wants. They’ll get personal (i.e. emotional) if you listen effectively.

Listen and learn. Then write (sell) to those emotions.

Sell to the heart first. The mind will follow.

And speaking of the mind…

3-Once sold, people will justify their emotional decision with rational reasons.

This is why (and I’m stretching here) television ads have a remote chance of connecting and selling their products.

Think about an automobile ad.

You see a breathtaking image of a scenic highway. A speeding blur of an image (a car) flashes by on the screen. Leaves erupt from the pavement against the sound of a finely tuned, high-performance engine.

The camera pans to the drivers seat. A gloved driver with sunglasses strokes the wheel with one hand. The other hand is on the thigh of his gorgeous female passenger.

For a brief moment, as the commercial concludes, a voice pitches the car, make, model and he latest purchase or lease financing available as the tail lights disappear into the distance and the music fades.

What just happened?

You’re still thinking about the stunning passenger seated next to the driver, aren’t you? Or you’re recalling the sound of the engine as it gripped the road, right?

Either way your heart is racing. But here’s a bigger (more valuable) question…

Why does the commercial clutter up the eye-candy with a list of data?

Answer:

Engine size, torque, fuel economy, interior space, financing options, etc. are designed to make you feel good about the decision you’ve made to consider the purchase.

Fuel economy speaks to your frugal, money-saving self. The ABS braking system and road-gripping suspension appeals to your sense of protection for you and your family.

Good, effective selling appeals to emotions. How you stir those emotions varies.

What’s important is to know what motivates your prospect.

You must ask yourself – “What am I actually selling, promoting, sharing, giving to people?” It’s not the surface features of your dental services, the latest technology in your office, or the newest approach to oral health care.

What do your services deliver to your patient’s emotional desires? Answer that question and promote to it.

Lead with the heart. The rest will follow.

Question: What bugs you about “selling” your dental services? Comment.

October 4, 2011 Dental Business, Dental Copywriter, Dental Industry, Dental marketing strategies, Dental social media, Marketing dental services, Social Media No Comments

The Connection-Factor that Creates Full Schedules for Dental Practices

In addition to my freelance copywriting and content strategy work in the dental industry, I’ve been a team member at a local dental practice. My countless hours of experience in the trenches (so to speak) has sharpened my perspective about dental industry marketing basics and how they fit in this new age of social media.

Much of my energy was focused on working with the hygiene coordinator to keep the hygiene schedule filled. Why? Because one of our values – and I suspect that of most dental practices – is “as goes the hygiene schedule, so goes the practice.”

It’s about being patient centered. And aside from patients who schedule for treatment or present with a tooth issue, doctors typically diagnose treatment based on that initial hygiene appointment.

Patient to practice to hygienist to doctor to treatment is a connective process.

And connection is the real reason patients maintain a relationship with their dental service provider.

How you connect is up to you. I recommend a blend of perceived old-school tools (phone, direct mail, etc.) and new media (Twitter, Facebook, Blogs, YouTube, etc.)

Use these tips for blending the “old” and “new” to create stronger patient-to-practice connections that keep your schedule full:

Use the phone.

These days we’re growing more accustomed to non-voice communications via social media. It’s refreshing to have a human voice say, “Hi…how are you…just reminding you that you’re due for an exam and cleaning.”

Remember that many people chose your practice before we started using new media. And the voice they responded to (yours) is still a viable connection point.

Besides, your voice carries an emotional connection too. It translates that someone is actually there who knows my name, remembers something important about my dental health, and took the time to focus on me.

Find your “voice.”

Script your phone calls and all communications to be natural, conversational, and engaging. Avoid outbound calls that sound robotic or too rehearsed.

Whether phone, text, email or social media – keep it real and authentic.

Be in the “driver’s seat.”

Script your calls, write texts, emails, and social media content to highlight benefits and direct a response. A benign request to call for their next appointment, or one that sounds too generic (mass produced) undermines the engaging approach you want to value in your practice.

Remember the sales principle of stating specific options. Confidently asking, “Morning or afternoon?” is more effective than “When would you like to come in…”

Again, this is a new era of connection. People (including your patients) are accustomed to more frontal and direct forms of communication thanks to social media.

Communication is about connecting.

Dental practices and dental businesses that use available tools authentically will increase their connect-ability and profits.

Comment. How are you connecting with your patients and/or clients these days? What’s working? Not working? Needs improvement?

August 23, 2011 Dental B2B, Dental Business, Dental case studies, Dental email autoresponders, Dental email marketing, Dental email promotions, Dental Industry, Dental industry case studies, Dental internet marketing, Dental marketing strategies, Dental product case studies, Dental social media, Dental web content that works, Marketing dental services, Marketing dental supplies, Social Media No Comments

3 Online Dental Marketing Assets Worth Controlling

I have control freak tendencies. Why are you giving me that look?

Come on now. You have your issues too!

Truthfully, this sometimes freakish behavior has value.

For example, you should consider it a good thing that you want to maintain control over your dental business assets. I marvel at those who face the wind while building a vibrant business (online or offline) – especially those who knock it out day in and day out with “sweat-equity.”

A recent post on Copyblogger stoked my control-freakiness. In this instance it’s a good thing.

I encourage you to read the entire post and let it prompt whatever useful insights it should in you. But I’ll cut to the chase and share what the writer, Sonia Simone, had to say about your dental business’s most valuable assets worth protecting – on the marketing side of the equation that is.

Simone affirmed the 3 assests you should be building – and for practical purposes – controlling:

1. A well-designed website or blog populated with lots of valuable content
2. An opt-in email list, ideally with a high-quality autoresponder
3. A reputation for providing impeccable value

In essence, your dental marketing content, connections, and character are of utmost importance to the lifetime value of your business.

>Content

I think you’d agree we live in an information-rich era. Social media has raised the water level somewhat. From blogs, to Twitter, Facebook, YouTube, and more we’re a content fueled culture. And it’s not likely this will change.

But what must change is our due diligence to create and protect this asset (See Simone’s full post for her provoking insights on this).

Just as you’re not soon to stop promoting your dental industry products and services – you’ll not soon stop thinking of new and better ways to create compelling content.

Do a quick inventory:

-Do you have a blog? What’s the date of the most recent post? Who wrote it? Did it appeal to your niche? Was it actionable/practical information? Are your posts keyword-strategic? How are you curating content? (Curating? Huh!).

-Are you engaging your industry…clients with social media? How often do you post to Twitter and Facebook? If you’re a location based business do people have the option of “checking-in?” Do you give them any “love” for checking-in?

-How are you spotlighting your success-stories? Do you give clients, patients, constituents a feedback channel (surveys, etc.)? When someone provides outstanding feedback where do you feature it? Are you expanding your testimonials into benefit-rich case studies?

Just a few content questions to get your mind cranking.

>Connections

You can have outstanding content but someone has to read and benefit from it. Your list, “tribe,” or community is the all-important asset here.

People connect with you publicly when they frequent your business location (if you’re location based). If you’re online as well, and connecting there, your best asset is a combination of email and social media.

Are your social media connections one-sided? By that I mean, if you’re the only one talking without acknowledging and giving or receiving feedback – it’s one-sided.

Social media, in particular, is more of conversation than a promotional medium. Sure, it works both ways – and most of us do our fair share of promotion via Twitter, Facebook, etc.

What if you improved your approach? Instead of primarily thinking of ways to promote, sell, and market your dental services what if you gave as much or more energy to starting conversations around them?

Use social media to ask questions specific to your industry and niche. Respond to answers with a blog post or two (more connective content).

Give people an opportunity stay engaged and conversing with you by joining your email list. Reward those who connect with a content-rich special report and/or a regular enewsletter full of practical content.

Give people a reason to connect and stay connected.

>Character

80’s pop-star, Cindy Lauper sang, “I see your true colors shining through…” (If you’re too young and saying, “Cindy who?”, hop on I-Tunes and give it a spin.)

It doesn’t take long for our “true colors” to show in today’s 2.0 marketing culture – online and offline. We’re talking character here.

Reputation is everything. And character guides reputation.

Measure your character here by how much consistent and “impeccable value” you deliver to others. Does it bug you to give valuable content away for free via your blog or enewsletter? If it does, do some character inventory. You’ll be glad you did.

Remember conversations lead to relationships that lead to more clients/patients, sales, and beyond.

You’re in business to help people, right? And that’s the truest color imaginable.

Some things are worth protecting. Character ranks high. And these days so does your content and connections related.

August 9, 2011 Dental B2B, Dental Business, Dental Copywriter, Dental Copywriting, Dental Industry, Dental internet marketing, Dental marketing strategies, Dental social media, Social Media No Comments

How Un-Marketing & Social Media Can Transform Your Dental Business

I’ve been reading Scott Stratten‘s book, Un-Marketing. I scanned the book nearly a year ago because a client asked me to review a few chapters to write some themed blog posts.

I researched the book. Got intrigued. Wrote the posts. Yet I put it aside on my shelf.

Thanks to social media (amazing how it works) and a recent tweet by Nick Usborne linked to a post about Scott – his book was back in my hands all weekend.

I started dabbling in social media in 2008. A colleague (at the time) asked me over lunch if I had a Twitter and that I should get one and start tweeting. Think about how odd and a bit intimately personal that suggestion must have sounded to me at the time (“…get a Twitter…start tweeting…” Wha…?).

But I listened…just like I’m listening now.

I wasn’t ready then, and I wasn’t ready a year ago to REALLY hear what Scott Stratten has to say. Now, I’m all over it! And have been for awhile now.

In fact, social media is the primary way I’m un-marketing my business. And dental businesses and dental practices that “get” social media will un-market themselves too.

What Stratten means by un-marketing (in a nutshell) is having the mindset that marketing is more about relationships (engaging) than it is about selling (marketing without a trusted connection). The results align – people are sold – but the platform is different.

Think of social media marketing (uh, engagement) as a return to the essence of sales. It’s like a handshake long before the deal is done. It’s a connection that says – I trust you because you’ve invested time to do so.

For social media, the time investment is about information…content. And that’s where the engagement (un-marketing) starts.

What Stratten is teaching me about how to start un-marketing with social media:

1) Value relationship development.

We’ve known for eons that relationships lead to sales. But some sales relationships are like an occasional one-night-stand. Ewww…right?

Picture this – a quick mailer (the wink across the crowded bar). Then – an unsolicited email blast or two (cue creeper-pick-up-line). Continued with – a flurry of slick-eye-candy-web-popup-ads (too many drinks to remember). Boom! Sales cha-ching (“…now what was your name…?)! A tad overstated…perhaps.

Use (not abuse) social media to create trusted conversations that lead to relationships where ongoing, profitable connections are made.

2) Restore engagement to selling.

As a trained copywriter I’ve learned the necessary value of trust building. What separates profitable promotions (whether print or online) from all others is their ability to lead a reader – in a trustworthy way – to a point of decision about the product or service. And ultimately a “yes” decision.

Everyone sells. Though some (like the dental industry) don’t necessarily like using the term.

Try this – exchange sell for engage.

For the most part, engaging with social media instills a trust-oriented attitude about how you approach patients, vendors, and all prospects related.

3) Get out-of-the-box (seriously!)

I didn’t say “think-outside-the-box.” Thinking often stops short of action. And action is vital if you’re wanting to engage with social media.

I know a dental business is at least thinking outside-the-box (about un-marketing) when I see social media buttons show up on their website or email signature. And that’s a good, commendable start.

But there’s more to going social than eye-candy buttons that indicate a Twitter account, a Facebook page or a Google + presence.

Take action…engage already!
>Ask questions you/your clients/patients want answered. Social media is generous with information.

>Answer questions others are asking. Give and receive (there’s something “golden” about that rule).

>Establish a consistent routine. Random activity (not engagement) will deliver random (that’s being generous) results.

>Get help. There’s plenty of us who see engagement as an un-marketing lifestyle and not a passing trend (Check our Twitter profile feed too. Follower numbers tell less about engagement than a consistent timeline of quality…tweeted content).

Now to un-finish Stratten’s Un-Marketing book!

August 2, 2011 Dental B2B, Dental Business, Dental Industry, Dental internet marketing, Dental social media, Marketing dental services, Marketing dental supplies, Marketing to dentists, Social Media No Comments

3 Ways to Increase Your Social Media Capital

Portions of this post – written by yours truly – were previously published on the Dentoola blog.

Trust rules. That’s why I’ve talked about it in a post or two.

It’s among the reasons you and I check our Twitter “Follows.” Making sure a “follower” is actually a trusted individual and not some “bot” with “size-matters” issues (follow/follower-list size, that is).

Trust Agents by Chris Brogan and Julien Smith affirms how essential trust is – not only in how we do business but how we engage on social media.

Social capital (the currency of web based influence as Brogan and Smith refer to it) is built over time. Like monetary capital, social capital can be spent quick and easy or increased day by day if not minute to minute. (Read Brogan’s and Smith’s book to get a useful scope about who a “trust agent” is and what they do.)

Recognize the value of social capital and trust if you’re going to succeed using social media as a dental marketing tool. Join the social media crowd – only – if you’re willing to be a trust-builder through consistent and relevant content.

3 ways to increase your social capital by becoming a trusted voice:

1) Listen

Tune into channels that have a voice in your industry and/or your niche. Sort, cull, and develop a “feed” list of those who seem to have their finger-on-the-pulse of what would benefit your “crowd.” (Use Google Reader, etc.)

Who is creating or repeating (retweeting, liking) relevant, useful dental industry content? And while you’re searching, become a voice by opening a channel.

Start listening with a blog page on your website. Then launch a Twitter account followed by a Facebook page.And if you’re a networking maven get LinkedIn.

2) Learn

Spend time on your industry’s blogs, Twitter, and Facebook pages (see 1-“Listen”). Learn what content others are sharing. Learn how they’re sharing it and how often they share (post) their content. Learn where they curate their content.

Sure, trust is earned. It’s also learned when you become a student of others who’ve paid-their-dues to earn it!

3) Leverage

Leverage your trust into social media capital. For example, consider how you built your dental practice. You’ve become a trusted source of patient care and treatment expertise overnight…right? Of course not.

How have you built your reputation in a specific dental industry niche? You deliver quality, useful products to a market segment on a platform of trust.

In principle, think of your social media presence in terms of how you’ve developed trust as a dental industry provider. You give excellent expertise consistently. And when people experience a dental issue who comes to mind? You, of course!

Why? They trust you!

Increase yours online as you become a trust agent – listen, learn, and leverage.

July 21, 2011 Dental B2B, Dental Business, Dental case studies, Dental Copywriter, Dental Copywriting, Dental email promotions, Dental Industry, Dental industry case studies, Dental marketing strategies, Dental product case studies, Dental social media, Marketing dental services, Marketing dental supplies, Marketing to dentists, Social Media No Comments

How to Make Your Dental Content “Sticky”

I walked across our kitchen floor a few days ago and experienced that somebody-spilled-something-sticky-feeling on the bottom of my bare feet. Ever done that?

That’s bad-sticky! But when we talk about sticky-content…that’s good-sticky!

Speaking of sticky – do you know the story of the Post-it® Note? You know, those little yellow notes we can’t live without!

The Post-it® Note was invented as a solution without a problem (yes, you read that right). It was created by Dr. Spencer Silver, who happened to develop a unique, re-positionable adhesive. But (at the time) the 3M scientist didn’t know what to do with his discovery. Six years later, one of Dr. Silver’s colleagues, Art Fry, remembered the light adhesive when he was daydreaming about a bookmark that would stay put in his church hymnal. And as they say – the rest is history.

Today, the Post-it® Brand boasts more than 4,000 unique products. It’s become one of the most well-known and beloved brands in the world.

Content Stick-ability!

Most content exists for a simple reason. Consider your products and services. Why do they exist? For what purpose were they created?

Whether it’s offline or online marketing content or social media content that links back to your website, a landing page, or a blog post – your content must be evaluated by a simple analytic!

Max Lincoln Schuster said, “Never forget that people never buy things or services…they buy solutions for their problems.”

Solutions…without problems

Back to the Post-it® Note story. Recall the subtle result of its invention – “The Post-it® Note was invented as a solution without a problem.”

Marketers, copywriters, content creators and curators, bloggers, social media writers and users must remember – not all that’s written or created solves something. And if that’s the case our content becomes just more “word-noise” in an increasingly noisy universe already overloaded with information!

I’m passionate…no, I’m OCD (with respect) about relevance. I have a background in church leadership and hours of writing and public speaking experience in that venue. I was driven then – and still am – (come “hell-or-high-water”) to find and provide practical…actionable principles in what is typically irrelevant to modern life and culture.

When problems and their solutions often elude the masses, why create something that’s irrelevant? It’s like the proverbial carrot-on-a-stick (available but out of reach) to our readers, clients, etc.

How to be a solution-source through creating “sticky” content.

>Listen

The phrase “you’re talking so much…I can’t hear what you’re saying,” applies. In today’s marketing-numb culture it’s profitable to listen. If you want the most ROI on your social media, online marketing, email promotions – whatever it is – develop a new bias…LISTEN!

Cup-your-ear to not only your customer feedback surveys but also your social channels. TweetDeck, HootSuite, News feeds, etc. can help you keep your-ear-to-the-groundswell of chatter about any industry niche – including your specific dental business niche.

Dental suppliers, dental manufacturers, dental practices, dental continuing education, dental publishers, dental marketers, and dental consultants are talking on social media. They’re promoting and they’re engaging there. Start listening.

>Leverage

Here’s where things can get sticky (in a good way). Content that’s sticky with problem-solving quality is your leverage point. If you’re listening to your industry and what they’re talking about – from patient to promotion – you’ll get a good idea about problems that need solving.

Become a problem-solving rock-star by using case studies, whitepapers and articles. Use some link-leverage by linking (more on that in a moment) back to blog posts via your various social media channels (Twitter, Facebook, Google+, LinkedIn, etc.).

You have more leverage (and the potential for it) than you think!

>Lift

Lift happens when you engage your “followers” and “friends” beyond the one-way conversation of content, content, content! And engagement happens when others retweet (RT) or mention your content to their “tribe” of followers and friends.

It’s called “social” media for a reason. Anti-“social” behavior gets sniffed out as fast as spam in your inbox!

Lift your stick-ability by lifting others and their content. Be generous with RT’s (retweets on Twitter), @mentions, #hashtags, #FollowFriday “love,” comments on blog posts and articles, “Likes” on Facebook pages, “Circle-friendly” behavior on Google+, and linking back to others’ (even competitor’s) quality content.

Let these tips “stick” as you’re creating problem-solving…solution-oriented content. Even better write them on a Post-it® Note and stick it…somewhere you’ll notice when creating content.

And if you want some help – contact me to create some stick-ability for you (I promise I won’t leave a sticky mess…like on my kitchen floor…oops, maybe that was my-bad!).

July 19, 2011 Dental B2B, Dental Business, Dental Industry, Dental marketing strategies, Dental social media, Marketing dental services, Marketing dental supplies, Marketing to dentists, Social Media No Comments

Understand 2 Things as You Jump Into Social Media

“Social Media isn’t inexpensive, it’s different expensive.”

Jay Baer said that. And what he’s talking about is important…no, vital – especially as you’re taking-the-leap into social media!

First, don’t pull-the-plug on social media or start making cuts to your marketing budget so you can plug it into your dental marketing efforts. Baer isn’t talking cash-flow.

He’s focused on something we all have the same amount of but use so ineffectively – time!

Social media takes time.

To establish a reputation on the social web involves daily participation. Content creation, engagement, customer service – however you use social media – it ALL takes time!

Jay Baer explores the time investment more thoroughly here. Let’s take a look at his two insights (options) from the article and apply them to your dental business. Understand these as you launch a social media presence or reengage the one you’ve already begun (but are finding time consuming).

“Social Media Time Management”

Consider all the time-consuming tasks you do everyday. Sending and receiving email, returning phone calls…oh, and interacting with (hopefully) a steady stream of dental business clients or dental patients – depending on your niche. And if you’re planning to get the most mileage out of your social media presence you’ll need to do a serious time inventory.

“You need to do whatever you can to tie behavior and time utilization to business results. Then, you need to jettison what you’re doing that isn’t a clear net positive, and use that new found time vacuum to fit in daily social media participation.”

Get Help

Many of your social media tasks should bear your unique voice. As Baer says, “…it’s difficult to outsource your voice.”

Keep a grip on your social media efforts. But not such a tight hold that you control too much of it and thus lose control of your valuable time.

Use these social-media-time-saving hints:

>Create a content calendar with topics of interest to your dental patients, upcoming promotions, the latest dental industry news of interest, etc.

>Outsource the research and content creation. Think written as well as video and photo content too. Broaden your social media scope to include the various outsourceable help-points you have available to you.

>Keep a greenhouse of content growing. Keep blog post, tweet, and article ideas in the soil. Water them occasionally with new thoughts. When you need content it’s there and ready to go! (Evernote is a superb “greenhouse” for content and idea “growing”. Check it out!)

Social media works! But you must invest valuable time and use the tools available to help you get the most mileage for your dental marketing purposes.

“Nobody said social media was both transformative AND a slam dunk! It’s hard. Really hard. So you either need to make the time internally, get more people involved, or stay on the sidelines.”

Look no further…I’m “people!” Ask me. And subscribe to this blog for more valuable social media tools in future posts.