Talk of the economy depresses, bores…or empowers (for those not so inclined to believe the sky’s falling every other day). Economy themed communication typically surrounds money, investments, foreclosures, etc.
But…
There’s another realm where an economic forecast could be profitable to your dental industry services.
Being called upon as a copywriter to communicate in writing on a regular basis I’m tuned-in to the economy as well…the economy of words, that is.
When communicating – whatever the form – it’s necessary to maximize your words without minimizing your message. And most bankrupt their intended message through poor word management.
How Word Economy Adds Value to Your Dental Industry Marketing Strategy
Add the term “economy-of-words” to your dental marketing vocabulary. It’s a a fundamental principle for effective copywriting and marketing content.
In business, words add value. But the right words increase your profit and improve your bottom-line. As a professional copywriter I diligently study my craft to understand and utilize the persuasive, compelling power of words.
I know how the right words (e.g. in dental marketing) can lead to more clients, improved client relationships, and the bottom-line – increased business and sales. In an article I read by veteran copywriter, Bob Bly, he asked this question…
“What words sell best?”
Let’s apply his question:
1—Consider the copywriting/content in your dental marketing resources and/or informational products.
Think web pages, enewsletters, email promotions, brochures, product info packets, print newsletters, direct mail, ad copy, etc. Even social media content too (Twitter, Facebook, Blog). Are these a mere afterthought, “micro-waved leftovers”…or a strategic element of your business?
2—Ask yourself and those responsible for your marketing resources 3 important questions.
>Is the copywriting/content you currently use enhancing your image and improving your profit picture?
>Is it an accurate reflection of who-you-are
>Are you measuring its effectiveness?
3—Take necessary steps to improvement.
Does it need re-crafting, editing, or a total re-do? If so, get after it!
Economic decisions matter – with dollars and words!